Glamping Business Plan
You’ve come to the right place to create your Glamping business plan.
We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Glamping businesses.
Below is a template to help you create each section of your Glamping business plan and start your own a glamping business.
Glamping Business Plan Template
Executive Summary
Business Overview
Oregon Glamping Company is a glamping business located in Eugene, Oregon. We provide glamping supplies and structures to individuals as well as businesses that set up glamping experiences and glamping sites for their customers (such as campgrounds, state parks, travel agencies, and Airbnbs). Our customers can choose from a wide range of structures and accessories, including yurts, tents, domes, beds, showers, and hot tubs. All supplies are made with the highest quality materials to ensure that campers have a luxury camping experience. Our excellent service, fast shipping, and quality products will ensure that we are the #1 glamping supply store in the Pacific Northwest.
Oregon Glamping business is founded by Tyler Grant. Tyler has been an avid camper and glamper his entire life. He has always wanted to start a glamping business and knows what supplies are needed for the ultimate glamping experience. In addition to his passion for glamping, he has been a senior manager at a Fortune 500 company for several years, which has given him the experience and expertise needed to run a business. His experience and knowledge will be invaluable to building a successful glamping business.
Product Offering
Oregon Glamping Company will sell everything that is needed to have the ultimate glamping experience. This includes tents, yurts, domes, furniture, fixtures, and other accessories. All of our products will be made with premium quality materials so that everyone who uses them will experience ultimate luxury while they are camping.
Customer Focus
Oregon Glamping Company will serve businesses in the Oregon tourism industry that want to offer an ultimate glamping experience for their customers. This can include state and local parks, Airbnbs, campgrounds, and other similar businesses. We will also sell our products to individuals who want to create their own glamping experience in their backyard or buy glamping accessories that can be easily transported.
Management Team
Oregon Glamping business is founded by Tyler Grant. Tyler has been an avid camper and glamper his entire life. He has always wanted to start a glamping business and knows what supplies are needed for the ultimate glamping experience. In addition to his passion for glamping, he has been a senior manager at a Fortune 500 company for several years, which has given him the experience and expertise needed to run a business. His experience and knowledge will be invaluable to building a successful glamping business.
Success Factors
Oregon Glamping Company is primed for success by offering the following competitive advantages:
- There are very few glamping stores in the region, which means we will have little competition.
- Tyler has experience glamping as well as running the operations of a large business.
- Glamping is becoming increasingly popular so there is great demand for our products.
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Financial Highlights
Oregon Glamping Company is currently seeking $700,000 to launch. The funding will be dedicated to the office build out, purchase of initial inventory and supplies, working capital, marketing costs, and startup overhead expenses. The breakout of the funding is below:
- Store design/build: $100,000
- Initial equipment and supplies: $300,000
- Three months of overhead expenses (payroll, rent, utilities): $100,000
- Marketing costs: $100,000
- Working capital: $100,000
The following graph below outlines the pro forma financial projections for Oregon Glamping Company.
Company Overview
Who is the Oregon Glamping Company?
Oregon Glamping Company is a glamping business located in Eugene, Oregon. We provide glamping supplies and structures, including yurts, tents, domes, and glamping furniture. We aim the be the #1 supply store in the Pacific Northwest for businesses who want to set up glamping structures and experiences for their customers. We also sell these supplies to individuals who want to create these glamping experiences themselves. Though we are located in Oregon, we expect most of our clientele will be located throughout the West Coast. We also expect to receive sales from other regions throughout the United States.
Oregon Glamping Company is founded by Tyler Grant. Tyler has been an avid camper and glamper his entire life and knows what supplies are needed for the ultimate glamping experience. In addition to his passion for glamping, he has been a senior manager at a Fortune 500 company for several years, which has given him the experience and expertise needed to run a business. His experience and knowledge will be invaluable to building a successful glamping business.
Oregon Glamping Company’s History
Tyler Grant incorporated Oregon Glamping Company as an S-Corporation on February 1st, 2023. The business is currently being run out of Tyler home, but once the lease for Oregon Glamping Company’s retail location is finalized, all operations will be run from there.
Since incorporation, Oregon Glamping Company has achieved the following milestones:
- Found a retail space and signed a Letter of Intent to purchase it
- Developed the company’s name, logo, and website
- Determined equipment and inventory requirements
- Begun recruiting key employees
Oregon Glamping Company’s Services
Oregon Glamping Company will provide glamping structures and furniture to help its clients create the ultimate glamping experience. Some of these items include:
- Yurts
- Tents
- Domes
- Tipis
- Bed
- Dining tables
- Chairs
- Showers
- Hot tubs
Industry Analysis
Travel and tourism have been on the rise in the past few years, especially since the pandemic ended. People are looking for creative ways to travel and leave their homes after several years of being cooped up indoors. As a result, industries that support or are connected to the travel and tourism industries have been growing and recovering from pandemic-related losses. Some of the industries that are profiting from this trend include camping and glamping.
“Glamping” is a portmanteau of “glamorous” and “camping.” It is a style of camping that includes lavish glamping accommodations such as luxurious tents and huts, comfortable beds, appliances, and hot tubs. This style of camping is great for people who want to enjoy the great outdoors but don’t want to “rough it.” It is a fairly new concept but the glamping industry is already proving to be highly profitable.
According to market research the glamping industry is already valued at around $2.73 billion USD and is expected to grow at a CAGR of 10.2% from now until 2023. This is substantial growth and shows just how popular glamping has become in recent years. Therefore, this is a great time to introduce a new business to the glamping market.
Download the Glamping business plan template (including a customizable financial model) to your computer here <–
Customer Market Analysis
Demographic Profile of Target Market
Oregon Glamping Company will serve businesses in the Oregon tourism and travel industry that want to offer an ultimate glamping experience for their customers. This can include state and local parks, Airbnbs, campgrounds, and other similar businesses. We will also sell our products to individuals who want to create their own glamping experience in their backyard or buy glamping accessories that can be easily transported.
Customer Segmentation
Oregon Glamping Company will primarily target the following customer profiles:
- Campgrounds
- Glamping Sites
- Airbnbs
- Local parks
Competitive Analysis
Direct and Indirect Competitors
Oregon Glamping Company will face competition from other companies with similar business profiles. A description of each competitor company is below.
Rick’s Glamping Rentals
For nearly a decade, Rick’s Glamping Rentals have been a popular source for glamping structures and supplies for the residents of the Pacific Northwest. They rent out glamping gear to their customers, including tents, furniture items, appliances, and accessories. Rick’s is the perfect place for those who want the glamping experience without the cost of purchasing these accommodations permanently. Rentals are charged by the day and costs are determined by the length of the rental period as well as what specific supplies are being rented out.
While Rick’s will continue to thrive, they target a customer base that prefers to rent glamping gear to save money. Customers who would prefer to purchase equipment and not just rent it will be more interested in frequenting our establishment.
The Camping Warehouse
The Camping Warehouse has been a major supplier of all things camping for decades. Every camping item that a person can think of is sold by The Camping Warehouse. This includes tents, sleeping bags, camping stoves, and camping clothing. While The Camping Warehouse has a very successful business model, they do not sell glamping supplies so they will only provide indirect competition.
The Glamping Store
Established in 2015, The Glamping Store has been one of the most popular stores to buy glamping supplies. It is a wholly online store that ships glamping tents, yurts, furniture, and other supplies to customers all around the United States. Though The Glamping Store will continue to thrive, the store is designed to sell supplies that can be easily transportable, such as foldable tents and furniture. Businesses and other customers who want to create more permanent glamping accommodations will be more interested in shopping with our business.
Download the Glamping business plan template (including a customizable financial model) to your computer here <–
Competitive Advantage
Oregon Glamping Company will be able to offer the following advantages over their competition:
- Management: Oregon Glamping Company’s management team has years of business and marketing experience that allows the company to market to and serve customers in a much more sophisticated manner than competitors.
- Customer service: Oregon Glamping Company exhibits a strong dedication to perfect customer service every step of the way. From the first time a customer visits our site to the day their order arrives, they will receive the friendliest and most helpful service that can be found in the hospitality industry.
- Quality: We guarantee that we sell the best quality glamping products in the industry.
Marketing Plan
Brand & Value Proposition
Oregon Glamping Company will offer the unique value proposition to its clientele:
- Offering high-quality and luxury glamping gear and supplies
- Providing excellent customer service
- Fast shipping and a smooth online ordering experience
Promotions Strategy
The marketing strategies for Oregon Glamping Company are as follows:
Social Media Marketing
The company will have several social media accounts and invest in ads on all social media platforms. These accounts will showcase pictures of the products and gear we sell. The company will use targeted marketing to appeal to our target demographics.
SEO Website Marketing
Oregon Glamping Company will invest funds into maintaining a strong SEO presence on search engines like Google and Bing. When a person types in “local glamping companies” or “Oregon glamping companies”, Oregon Glamping Company will appear in the top three choices.
Advertisement
Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. Oregon Glamping Company will advertise its products in popular magazines and journals.
Ongoing Customer Communications
Oregon Glamping Company will publish a monthly email newsletter to tell customers about promotions, events, and discounts.
Pricing
The pricing of Oregon Glamping Company will reflect the premium quality of our glamping equipment but still be on par with our competitors’ prices.
Operations Plan
Oregon Glamping Company will utilize the following operations plan.
Operation Functions:
- Tyler will be the Owner of Oregon Glamping Company and will run the general operations of the company.
- He will spend the next year hiring the following employees to help him run the business:
- An Administrative Assistant who can answer phones and work on general administrative tasks.
- An Accountant who will manage all client invoicing, billing, and payables.
- A Marketing Assistant who will run all the marketing and promotions campaigns.
- Several associates who will fulfill orders and ship them out.
Download the Glamping business plan template (including a customizable financial model) to your computer here <–
Milestones:
Oregon Glamping Company will have the following milestones complete in the next six months:
- 5/1/202X – Finalize lease agreement for office space
- 6/1/202X – Office build out
- 7/1/202X – Hire and train essential staff
- 8/1/202X – Begin marketing campaign
- 9/1/202X – Launch Oregon Glamping Company
- 10/1/202X – Reach break even
Management Team
Oregon Glamping is founded by Tyler Grant. Tyler has been an avid camper and glamper his entire life. As such, he is an expert in all things camping, including what accessories and supplies are needed to make it a luxury camping experience. His knowledge and expertise as a camper will provide the company direction as to what supplies should be sold and which demographics should be targeted.
Tyler also has considerable experience as a senior manager for a Fortune 500 company. Though he has never run his own business, Tyler’s experience as a senior manager has given him an in-depth knowledge of the operations and the management sides of running a profitable business. He will hire several staff to help him run the aspects of the business he is unfamiliar with.
Financial Plan
Key Revenue & Costs
The revenue drivers for Oregon Glamping will come from the sales we earn from selling glamping supplies and gear.
The cost drivers for Oregon Glamping will include the overhead costs, salaries, cost of supplies, and marketing expenses.
Funding Requirements and Use of Funds
Oregon Glamping Company is currently seeking $700,000 to launch. The funding will be dedicated to the office build out, purchase of initial inventory and supplies, working capital, marketing costs, and startup overhead expenses. The breakout of the funding is below:
- Store design/build: $100,000
- Initial equipment and supplies: $300,000
- Three months of overhead expenses (payroll, rent, utilities): $100,000
- Marketing costs: $100,000
- Working capital: $100,000
Download the Glamping business plan template (including a customizable financial model) to your computer here <–
Key Assumptions
The following outlines the key assumptions required in order to achieve a profitable glamping business and pay off the startup business loan.
- Number of monthly customers: 15
- Annual lease: $100,000
- Average order value: $10,000
Financial Projections
Income Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| Revenues | ||||||
| Total Revenues | $360,000 | $793,728 | $875,006 | $964,606 | $1,063,382 | |
| Expenses & Costs | ||||||
| Cost of goods sold | $64,800 | $142,871 | $157,501 | $173,629 | $191,409 | |
| Lease | $50,000 | $51,250 | $52,531 | $53,845 | $55,191 | |
| Marketing | $10,000 | $8,000 | $8,000 | $8,000 | $8,000 | |
| Salaries | $157,015 | $214,030 | $235,968 | $247,766 | $260,155 | |
| Initial expenditure | $10,000 | $0 | $0 | $0 | $0 | |
| Total Expenses & Costs | $291,815 | $416,151 | $454,000 | $483,240 | $514,754 | |
| EBITDA | $68,185 | $377,577 | $421,005 | $481,366 | $548,628 | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| EBIT | $41,025 | $350,417 | $393,845 | $454,206 | $521,468 | |
| Interest | $23,462 | $20,529 | $17,596 | $14,664 | $11,731 | |
| PRETAX INCOME | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Use of Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Taxable Income | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Income Tax Expense | $6,147 | $115,461 | $131,687 | $153,840 | $178,408 | |
| NET INCOME | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 |
Balance Sheet
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| ASSETS | ||||||
| Cash | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 | |
| Accounts receivable | $0 | $0 | $0 | $0 | $0 | |
| Inventory | $30,000 | $33,072 | $36,459 | $40,192 | $44,308 | |
| Total Current Assets | $184,257 | $381,832 | $609,654 | $878,742 | $1,193,594 | |
| Fixed assets | $180,950 | $180,950 | $180,950 | $180,950 | $180,950 | |
| Depreciation | $27,160 | $54,320 | $81,480 | $108,640 | $135,800 | |
| Net fixed assets | $153,790 | $126,630 | $99,470 | $72,310 | $45,150 | |
| TOTAL ASSETS | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 | |
| LIABILITIES & EQUITY | ||||||
| Debt | $315,831 | $270,713 | $225,594 | $180,475 | $135,356 | |
| Accounts payable | $10,800 | $11,906 | $13,125 | $14,469 | $15,951 | |
| Total Liability | $326,631 | $282,618 | $238,719 | $194,944 | $151,307 | |
| Share Capital | $0 | $0 | $0 | $0 | $0 | |
| Retained earnings | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| Total Equity | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| TOTAL LIABILITIES & EQUITY | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 |
Cash Flow Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| CASH FLOW FROM OPERATIONS | ||||||
| Net Income (Loss) | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 | |
| Change in working capital | ($19,200) | ($1,966) | ($2,167) | ($2,389) | ($2,634) | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| Net Cash Flow from Operations | $19,376 | $239,621 | $269,554 | $310,473 | $355,855 | |
| CASH FLOW FROM INVESTMENTS | ||||||
| Investment | ($180,950) | $0 | $0 | $0 | $0 | |
| Net Cash Flow from Investments | ($180,950) | $0 | $0 | $0 | $0 | |
| CASH FLOW FROM FINANCING | ||||||
| Cash from equity | $0 | $0 | $0 | $0 | $0 | |
| Cash from debt | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow from Financing | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow | $154,257 | $194,502 | $224,436 | $265,355 | $310,736 | |
| Cash at Beginning of Period | $0 | $154,257 | $348,760 | $573,195 | $838,550 | |
| Cash at End of Period | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 |
Glamping Business Plan FAQs
What Is a Glamping Business Plan?
A glamping business plan is a plan to start and/or grow your arcade business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
You can easily complete your Glamping business plan using our Glamping Business Plan Template here.
What are the Main Types of Glamping Businesses?
There are a number of different kinds of glamping businesses, some examples include: Tents, Yurts and Domes, Treehouse, Tepees, Camper Van, and Eco-pods.
How Do You Get Funding for Your Glamping Business Plan?
Glamping businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.
What are the Steps To Start a Glamping Business?
Starting a glamping business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.
1. Develop A Glamping Business Plan - The first step in starting a business is to create a detailed glamping business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.
2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your glamping business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your glamping business is in compliance with local laws.
3. Register Your Glamping Business - Once you have chosen a legal structure, the next step is to register your glamping business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.
4. Identify Financing Options - It’s likely that you’ll need some capital to start your glamping business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.
5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.
6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.
7. Acquire Necessary Glamping Equipment & Supplies - In order to start your glamping business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.
8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your glamping business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.