Eyelash Extension Business Plan
You’ve come to the right place to create your Eyelash Extension business plan.
We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Eyelash Extension businesses.
Below is a template to help you create each section of your Eyelash Extension business plan.
Executive Summary
Business Overview
The Glamorous Lash Company is a startup business located in Long Beach, California. The company is founded by Janine Cullen, a lash expert who has created a large following among her clientele during her past ten years of business. She was an independent operator in a large and well-established spa and day salon and noted that many of her customers were looking for more than the basic lash products and services offered by the salon. They were seeking glamorous looks for social settings and special events and they wanted nighttime looks for parties. As she began to consider their requests and work within the product line she had, she realized the potential was there to increase her clientele and build her own business substantially by creating some of her own “glamorous lash looks” that would go with her clients anywhere for any occasion as long as it was glamorous.
The Glamorous Lash Company will provide a comprehensive array of eyelash extensions from which clients can choose, along with eyelash extensions that are specific and one-of-a-kind, created only for that client. The Glamorous Lash Company will offer a boost of beauty to every client, no matter what eyelash extensions are chosen, because the true goal for the startup will be to build on natural beauty in extensions that bring delight and joy.
Product Offering
The following are the products and services that Glamorous Lash will provide:
- Classic eyelash extensions
- High and medium volume lash extensions
- Hybrid lash extensions
- Customized “Glamorous Lash” extensions
- Free lash repair
- Package programs for loyal customers
- Online appointment reservations
- Wedding and special event packages for groups
- On-call lashes for entertainers and celebrities on-site
Customer Focus
Glamorous Lash will focus on the residents of Long Beach, aged 14 and older. They will target customers of day spas and customers of hair salons. They will target hair stylists and hair extension stylists. They will also target upscale apparel stores and bridal shops who are preparing customers for special events.
Management Team
Glamorous Lash will be operated by Janine Cullen, who will take the role of President. She recruited two of her former associates, Sasha Romanski, and Diamond Triesta, to become the Customer Care Manager and Administrative Manager respectively.
Janine Cullen has been a lash extension expert for almost ten years. After earning her certificate in lash extensions from Beauty Bar College, she began working as an independent operator in a large spa and day salon. During her nine years of employment there, she observed the clients who wanted more from the products and services she could offer: they wanted long, extremely lush lashes, and they wanted decorative techniques applied, such as sequins, diamonds, and other party and special event looks. Armed with that information, Janine began studying and preparing to open her own lash extension company to specialize in these applications.
Sasha Romanski, an eyelash extension specialist and associate, will oversee the extension specialists and their stations as the Customer Care Manager for the new eyelash extension salon.
Diamond Triesta, also a former eyelash extension specialist and associate, will assume the Administrative Manager role, where she will handle all transactions, accounting and monthly business in payroll. She will also oversee and direct the Human Resources portion of the company.
Success Factors
Glamorous Lash will be able to achieve success by offering the following competitive advantages:
- Friendly, knowledgeable, and highly-qualified team of Glamorous Lash
- Comprehensive menu of products and services that accent the natural beauty of every client.
- Proprietary “Glamorous Lash” extension technique that no competitor can offer.
- On-call service for entertainers and celebrities on-site.
- Glamorous Lash offers reasonable pricing for outstanding services and, when it comes to custom eyelash extensions, only Glamorous Lashes offers a payment plan for clients.
Download the Eyelash Extension business plan template (including a customizable financial model) to your computer here <–
Financial Highlights
Glamorous Lash is seeking $200,000 in debt financing to launch its Glamorous Lash. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:
- Office space build-out: $20,000
- Office equipment, supplies, and materials: $10,000
- Three months of overhead expenses (payroll, rent, utilities): $150,000
- Marketing costs: $10,000
- Working capital: $10,000
The following graph outlines the financial projections for Glamorous Lash.
Company Overview
Who is Glamorous Lash?
Glamorous Lash is a newly established, full-service eyelash extension company in Long Beach, California. Glamorous Lash will be the most reliable eyelash extension company, with trusted and talented staff members. They will offer proprietary eyelash services in addition to standard eyelash extensions, making them the most creative, efficient and effective choice for customers in Long Beach and the surrounding communities. Glamorous Lash will provide a comprehensive menu of products and services for any customer to utilize. Their full-service approach includes a comprehensive array of proprietary eyelash extension techniques and a payment program to extend payments that clients may choose.
Glamorous Lash will be able to serve multiple clients daily with their team. The team of professionals are highly qualified and experienced in Glamorous Lash eyelash extensions and in proprietary extension services, as well. Glamorous Lash removes all headaches and issues of the typical difficulties of eyelash extensions, and ensures all issues are taken care of expeditiously while delivering the best customer service.
Glamorous Lash History
The Glamorous Lash Company is founded by Janine Cullen, a lash expert who has created a large following among her clientele during her past ten years of business. She was an independent operator in a large and well-established spa and day salon and noted that many of her customers were looking for more than the basic lash products and services offered by the salon. They were seeking glamorous looks for social settings and special events and they wanted nighttime looks for parties. As she began to consider their requests and work within the product line she had, she realized the potential was there to increase her clientele and build her own business substantially by creating some of her own “glamorous lash looks” that would go with her clients anywhere for any occasion. That was the start of Glamorous Lashes.
Since incorporation, Glamorous Lash has achieved the following milestones:
- Registered Glamorous Lash, LLC to transact business in the state of California.
- Has a contract for a 10,000 square foot office space in the retail shopping district.
- Reached out to numerous contacts and former clients to refer to Glamorous Lashes.
- Began recruiting a staff of ten and two office personnel to work at Glamorous Lashes.
Desert Sun Eyelash Extensioning Company Services
The following will be the services Glamorous Lash will provide:
- Classic eyelash extensions
- High and medium volume lash extensions
- Hybrid lash extensions
- Customized “Glamorous Lash” extensions
- Free lash repair
- Package programs for loyal customers
- Online appointment reservations
- Wedding and special event packages for groups
- On-call lashes for entertainers and celebrities on-site
- Day to day management
Industry Analysis
The eyelash extension industry is expected to grow over the next five years to over $150 billion.
The growth will be driven by the increased popularity of eyelash extensions and unique eyelash extensions that make a unique statement.
The growth will be driven by older customers, over the age of 45, who see that the extensions not only enhance beauty, but offer a more youthful appearance.
The growth will also be driven by the younger industry sector of tweens and teens, as they observe and desire the same eyelash extensions as their older siblings and friends.
The growth will be driven by an increase in the eyelash extension product line and in the customized possibilities of eyelash extensions. Customers will be able to create their own personalized looks.
Costs will be reduced as the eyelash product line grows and more manufacturers enter the industry.
Costs will also be reduced as the eyelash industry extends manufacturing into new suppliers in countries that can offer lower pricing.
Download the Eyelash Extension business plan template (including a customizable financial model) to your computer here <–
Customer Analysis
Demographic Profile of Target Market
Glamorous Lash will focus on the residents of Long Beach, aged 14 and older. They will target customers of day spas and customers of hair salons. They will target hair stylists and hair extension stylists. They will also target upscale apparel stores and bridal shops who are preparing customers for special events.
The precise demographics for Glamorous Lash are:
| Total | Percent | |
|---|---|---|
| Total population | 1,680,988 | 100% |
| Male | 838,675 | 49.9% |
| Female | 842,313 | 50.1% |
| 20 to 24 years | 114,872 | 6.8% |
| 25 to 34 years | 273,588 | 16.3% |
| 35 to 44 years | 235,946 | 14.0% |
| 45 to 54 years | 210,256 | 12.5% |
| 55 to 59 years | 105,057 | 6.2% |
| 60 to 64 years | 87,484 | 5.2% |
| 65 to 74 years | 116,878 | 7.0% |
| 75 to 84 years | 52,524 | 3.1% |
Customer Segmentation
Glamorous Lash will primarily target the following customer profiles:
- Residents who are aged 14 and older
- Residents who are willing to pay more for customized looks
- Bridal parties and special event clients
- Hair and day salons, upscale apparel stores
Competitive Analysis
Direct and Indirect Competitors
Glamorous Lash will face competition from other companies with similar business profiles. A description of each competitor company is below.
Lashes 4 U
The Lashes 4 U Company was established in 2018 by Carrie Hartnell in Newport Beach, California. Carrie started her business after working as a lash extension specialist for five years within an exclusive southern California salon. The company focuses on classic, high-volume and hybrid lash extensions and is a known destination for both the superior service offered and the reasonable pricing extended. Lashes 4 U is a popular gathering place for the younger demographic of the area, typically from ages 19-25 and is heavily booked on weekend days prior to nightlife events for the customers.
Lashes 4 U was formed as a Limited Liability Company, and, in addition to Carrie Hartnell, her mother, Sheriess, and brother, Mason, are included and active in the business. Sheriess manages the administrative side of the business, including the bookkeeping and monthly A/R and A/P accounts, while Mason manages the maintenance of the business, including the daily cleaning of all equipment and sanitizing of tools at the end of each day.
Press On!
Press On is a fun and vibrant shop in the heart of Long Beach dedicated to everything customers can press on to create fabulous and fun looks. This includes press-on nails, press-on facial stickers and crystals, press-on tattoos, press-on eyelashes, press-on miniatures, and other fun applications. The press-on lash extensions are made of micro-thin plastic fibers that mimic either brown, blonde, or black eyelashes.
The press-on items are all removable and typically stick in place for up to one week before losing the adhesive backings. Press On is owned and operated by Lance Perkins, a former model who entered this retail shop with a desire to share his interest in press-on jewelry and art forms that express individuality. The shop opened in 2022 and, while not yet profitable, is projected to turn a profit in early 2024. The shop employs three part-time employees, while Lance is a full-time shop manager and enthusiastic salesperson for all merchandise.
Luxurious Lashes
Luxurious Lashes was started in 2022 by Nannette Gordon, who was searching for eyelash extensions that were less expensive than the current offerings she found. She located a supplier in Vietnam who was able to fulfill her test orders and, satisfied with the quality, she started her company. The store location is in Valencia, California in a popular apparel and footwear strip mall. The customers are aged 25-45, typically working professionals and younger moms.
While the allure of lower prices is definitely a competitive edge, the reviews of the eyelash products by customers have been on the negative side due to product defects while wearing the eyelashes. Approximately 35% of the customers have returned for replacements, which greatly reduces the profitability and indicates a need to seek another supplier who can offer reliable products. This reduces the effectiveness of this competitor when compared to Glamorous Lash.
Download the Eyelash Extension business plan template (including a customizable financial model) to your computer here <–
Competitive Advantage
Glamorous Lash will be able to offer the following advantages over their competition:
- Comprehensive menu of products and services that accent the natural beauty of every client.
- Proprietary “Glamorous Lash” extension technique that no competitor can offer.
- On-call service for entertainers and celebrities on-site.
- Glamorous Lash offers reasonable pricing for outstanding services and, when it comes to custom eyelash extensions, only Glamorous Lashes offers a payment plan for clients.
Marketing Plan
Brand & Value Proposition
Glamorous Lash will offer the unique value proposition to its clientele:
- Highly-qualified team of skilled employees who are able to provide a comprehensive array of products and services.
- Proprietary and customized “Glamorous Lash” extension treatment that no competitor can offer.
- Monthly payment plan for clients; no competitor offers a plan.
- On-call service for select clients; applications on-site.
- Moderate pricing for superior products and services with monthly payment plans.
Promotions Strategy
The promotions strategy for Glamorous Lash is as follows:
Word of Mouth/Referrals
Glamorous Lash has built up an extensive list of client contacts over the years by providing exceptional service and expertise to former clients. These clients and contacts will follow Janine Cullen to her new company and help spread the word of Glamorous Lash.
Professional Associations and Networking
Glamorous Lash will promote the customized processes they offer at bridal fairs, trade shows and special events within the Los Angeles basin. Special emphasis will be on the proprietary lashes that are only available through Glamorous Lashes. In addition, discounts will be offered for first-time visitors to Glamorous Lash.
Print Advertising
The residents of Long Beach will receive a direct mail brochure outlining the opening of Glamorous Lash, with an invitation to enjoy a champagne launch on opening day. Prizes and discounts will be offered at that time only.
Website/SEO Marketing
Glamorous Lash will utilize a fully designed and interactive website. The website will be well-organized, informative, and list all the products and services that Glamorous Lash provides. The website will also list their contact information and list their available appointment times for the coming weeks, along with an interactive reservation system so clients can easily make or change an appointment. The Glamorous Lash website will engage SEO marketing tactics so that anytime someone types in the Google or Bing search engine “lash extension company” or “eyelash extensions near me”, Glamorous Lash will be listed at the top of the search results.
Pricing
The pricing of Glamorous Lash will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.
Operations Plan
The following will be the operations plan for Glamorous Lash.
Operation Functions:
- Janine Cullen will be the Owner and President of the company. She will oversee all staff and manage client relations. She has spent the past year recruiting the following staff:
- Sasha Romanski will be the Customer Care Manager who will oversee the extension specialists and their stations. She will also oversee and direct the Human Resources portion of the company.
- Diamond Triesta, also a former eyelash extension specialist and associate, will assume the Administrative Manager role, where she will handle all transactions, accounting and monthly business in payroll.
Download the Eyelash Extension business plan template (including a customizable financial model) to your computer here <–
Milestones:
Glamorous Lash will have the following milestones completed in the next six months.
- 5/1/202X – Finalize contract to lease building space
- 5/15/202X – Finalize personnel and staff employment contracts for Glamorous Lash
- 6/1/202X – Finalize contracts for Glamorous Lash suppliers
- 6/15/202X – Begin networking at industry events
- 6/22/202X – Begin moving into Glamorous Lash salon
- 7/1/202X – Glamorous Lash opens its doors for business
Management Team
Glamorous Lash will be operated by Janine Cullen, who will take the role of President. She recruited two of her former associates, Sasha Romanski, and Diamond Triesta, to become the Customer Care Manager and Administrative Manager respectively.
Janine Cullen has been a lash extension expert for almost ten years. After earning her certificate in lash extensions from Beauty Bar College, she began working as an independent operator in a large spa and day salon. During her nine years of employment there, she observed the clients who wanted more from the products and services she could offer: they wanted long, extremely lush lashes, and they wanted decorative techniques applied, such as sequins, diamonds, and other party and special event looks. Armed with that information, Janine began studying and preparing to open her own lash extension company to specialize in these applications.
Sasha Romanski, an eyelash extension specialist and associate, will oversee the extension specialists and their stations as the Customer Care Manager for the new eyelash extension salon.
Diamond Triesta, also a former eyelash extension specialist and associate, will assume the Administrative Manager role, where she will handle all transactions, accounting and monthly business in payroll. She will also oversee and direct the Human Resources portion of the company.
Financial Plan
Key Revenue & Costs
The revenue drivers for Glamorous Lash are the fees they will charge to their clients for the products and services they provide.
The cost drivers will be the overhead costs required in order to staff Glamorous Lash. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.
Funding Requirements and Use of Funds
Glamorous Lash is seeking $200,000 in debt financing to launch its lash extension company. The funding will be dedicated toward securing the building space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print brochures and association memberships. The breakout of the funding is below:
- Office space build-out: $20,000
- Office equipment, supplies, and materials: $10,000
- Three months of overhead expenses (payroll, rent, utilities): $150,000
- Marketing costs: $10,000
- Working capital: $10,000
Download the Eyelash Extension business plan template (including a customizable financial model) to your computer here <–
Key Assumptions
The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.
- Number of Clients Per Month: 416
- Average Revenue per Month: $83,200
- Office Lease per Year: $100,000
Financial Projections
Income Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| Revenues | ||||||
| Total Revenues | $360,000 | $793,728 | $875,006 | $964,606 | $1,063,382 | |
| Expenses & Costs | ||||||
| Cost of goods sold | $64,800 | $142,871 | $157,501 | $173,629 | $191,409 | |
| Lease | $50,000 | $51,250 | $52,531 | $53,845 | $55,191 | |
| Marketing | $10,000 | $8,000 | $8,000 | $8,000 | $8,000 | |
| Salaries | $157,015 | $214,030 | $235,968 | $247,766 | $260,155 | |
| Initial expenditure | $10,000 | $0 | $0 | $0 | $0 | |
| Total Expenses & Costs | $291,815 | $416,151 | $454,000 | $483,240 | $514,754 | |
| EBITDA | $68,185 | $377,577 | $421,005 | $481,366 | $548,628 | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| EBIT | $41,025 | $350,417 | $393,845 | $454,206 | $521,468 | |
| Interest | $23,462 | $20,529 | $17,596 | $14,664 | $11,731 | |
| PRETAX INCOME | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Use of Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Taxable Income | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Income Tax Expense | $6,147 | $115,461 | $131,687 | $153,840 | $178,408 | |
| NET INCOME | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 |
Balance Sheet
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| ASSETS | ||||||
| Cash | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 | |
| Accounts receivable | $0 | $0 | $0 | $0 | $0 | |
| Inventory | $30,000 | $33,072 | $36,459 | $40,192 | $44,308 | |
| Total Current Assets | $184,257 | $381,832 | $609,654 | $878,742 | $1,193,594 | |
| Fixed assets | $180,950 | $180,950 | $180,950 | $180,950 | $180,950 | |
| Depreciation | $27,160 | $54,320 | $81,480 | $108,640 | $135,800 | |
| Net fixed assets | $153,790 | $126,630 | $99,470 | $72,310 | $45,150 | |
| TOTAL ASSETS | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 | |
| LIABILITIES & EQUITY | ||||||
| Debt | $315,831 | $270,713 | $225,594 | $180,475 | $135,356 | |
| Accounts payable | $10,800 | $11,906 | $13,125 | $14,469 | $15,951 | |
| Total Liability | $326,631 | $282,618 | $238,719 | $194,944 | $151,307 | |
| Share Capital | $0 | $0 | $0 | $0 | $0 | |
| Retained earnings | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| Total Equity | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| TOTAL LIABILITIES & EQUITY | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 |
Cash Flow Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| CASH FLOW FROM OPERATIONS | ||||||
| Net Income (Loss) | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 | |
| Change in working capital | ($19,200) | ($1,966) | ($2,167) | ($2,389) | ($2,634) | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| Net Cash Flow from Operations | $19,376 | $239,621 | $269,554 | $310,473 | $355,855 | |
| CASH FLOW FROM INVESTMENTS | ||||||
| Investment | ($180,950) | $0 | $0 | $0 | $0 | |
| Net Cash Flow from Investments | ($180,950) | $0 | $0 | $0 | $0 | |
| CASH FLOW FROM FINANCING | ||||||
| Cash from equity | $0 | $0 | $0 | $0 | $0 | |
| Cash from debt | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow from Financing | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow | $154,257 | $194,502 | $224,436 | $265,355 | $310,736 | |
| Cash at Beginning of Period | $0 | $154,257 | $348,760 | $573,195 | $838,550 | |
| Cash at End of Period | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 |
Eyelash Extension Business Plan FAQs
What Is an Eyelash Extension Business Plan?
An eyelash extension business plan is a plan to start and/or grow your eyelash extension business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
What are the Main Types of Eyelash Extension Businesses?
There are a number of different kinds of eyelash extension businesses, some examples include: Salon, Eyelash technician, Eyelash extension product reviewer, Eyelash extension product wholesaler, and Eyelash extension trainer.
How Do You Get Funding for Your Eyelash Extension Business Plan?
Eyelash Extension businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.
What are the Steps To Start an Eyelash Extension Business?
Starting an eyelash extension business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.
1. Develop An Eyelash Extension Business Plan - The first step in starting a business is to create a detailed eyelash extension business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.
2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your eyelash extension business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your eyelash extension business is in compliance with local laws.
3. Register Your Eyelash Extension Business - Once you have chosen a legal structure, the next step is to register your eyelash extension business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.
4. Identify Financing Options - It’s likely that you’ll need some capital to start your eyelash extension business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.
5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.
6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.
7. Acquire Necessary Eyelash Extension Equipment & Supplies - In order to start your eyelash extension business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.
8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your eyelash extension business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.
Learn more about how to start a successful eyelash extension business: