Courier Business Plan
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Below is a template to help you create each section of your Courier business plan.
Executive Summary
Business Overview
Tag & Track Courier Services is a startup package delivery service located in Denver, Colorado. The company was founded by Keri Taylor, a former package delivery person for five years who determined that certain aspects of her former position could be improved by a selection of unique services that would eliminate much of the stress of one-day deliveries. Keri took her ideas to fruition when she recruited the marketing director of her former employer, Jimmy Chang, to join her as the marketing director of this startup company.
The premise of Tag & Track Courier Services is that those who need a courier service are most often stressed and anxious about an urgent situation that requires the courier service. When Keri realized this over time, she determined there are two components to the solution that will help remove the stress and anxiety of sending and receiving a package. First, the courier of the package follows the steps to properly prepare, code the package and deliver it within one-day service time allowances. The air tag is coded and sent overnight to the recipient. Second, the recipient of the package receives the air tag that is coded with the location of the package as the courier carries it to the destination.
Following this protocol will eliminate much of the stress on the individual sending the courier and the party waiting for delivery. Keri will bring her business acumen and her associate, Jimmy, will bring his marketing skills to create the best team for revolutionizing the one-day courier delivery service.
Product Offering
The following are the services that Tag & Track Courier Services will provide:
- One-day courier package delivery service
- Unique air tag tracking system that allows the sender to code the package and the recipient to continuously track the location of the en route courier and package.
- One-day shipment of air-tag to package recipient
- Exceptional service protects high-value items, such as jewels or cash
- Money-back guarantee on reliable, on-time, one-day service
- Courier delivery anywhere in the contiguous United States (within zone pick-up)
Customer Focus
Tag & Track Courier Services will target consumers who have an extremely urgent need for a one-day delivery of a package. They will also target consumers who need the assurance of the air tag to relieve the stress and anxiety of waiting as a package is en route. They will target jewelers, businesses that send cash, stocks or other valuables via courier. They will target business customers who must deliver or receive packages with extreme urgency. They will target hospitals and surgery centers needing organ delivery within a short window of time.
Management Team
Tag & Track Courier Services is a startup courier delivery service located in Denver, Colorado. The company is owned and operated by Keri Taylor, a former package courier for five years who determined that certain aspects of her former position could be improved by a selection of unique devices that would eliminate much of the stress of one-day deliveries. Keri took her ideas to fruition when she recruited the marketing director of her former employer, Jimmy Chang, to join her as the marketing director of this startup company.
Keri Taylor holds a bachelor’s degree in marketing from the University of Colorado. When she graduated and began to look for a position, a temporary job caught her eye, that of being an “air travel courier.” In that role, Keri traveled all over the world, noting as she traveled which aspects of the air travel and one-day process caused the most distress for the senders and recipients of the package: courier delays or packages that were lost in transit. She created conclusive solutions to the perceived problems and never looked back.
Success Factors
Tag & Track Courier Services will be able to achieve success by offering the following competitive advantages:
- Friendly, knowledgeable, and highly qualified team of Tag & Track Courier Services
- Courier services that solve the issues of stress or anxiety while a package is in transit.
- Removes safety concerns for items of the highest value, such as jewels or cash, as the courier is personally tracked throughout the process.
- Offers one-day service for extremely urgent conditions, such as human organs for transplant, or official documentation needs.
- Tag & Track has exceptional customer service, with 24/7 representatives available.
Download the Courier business plan template (including a customizable financial model) to your computer here <–
Financial Highlights
Tag & Track Courier Services is seeking $200,000 in debt financing to launch its Tag & Track Courier Services. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:
- Office space build-out: $20,000
- Office equipment, supplies, and materials: $10,000
- Three months of overhead expenses (payroll, rent, utilities): $150,000
- Marketing costs: $10,000
- Working capital: $10,000
The following graph outlines the financial projections for Tag & Track Courier Services.
Company Overview
Who is Tag & Track Courier Services?
Tag & Track Courier Services is a newly established, full-service courier service based in Denver, Colorado. Tag & Track Courier Services will be the most reliable, cost-effective, and efficient choice for extremely urgent package deliveries in the contiguous U.S. Tag & Track Courier Services will provide a comprehensive menu of courier services for any consumer or business to utilize. Their full-service approach includes a comprehensive protocol for the packaging, protection and delivery of packages.
Tag & Track Courier Services will be able to offer overnight or one-day delivery services throughout the U.S. The team of professionals are highly qualified and experienced in the requirements needed to tag and prepare packages for the unique service offered. No matter what valuables, documents, or special deliveries are required, Tag & Track Courier Services removes all stress and anxiety of sending or receiving extremely urgent packages via courier. Delivering the best customer service supports the tag and track courier service and the guarantees offered turn that service into a promise.
Tag & Track Courier Services History
Since incorporation, Tag & Track Courier Services has achieved the following milestones:
- Registered Tag & Track Courier Services, LLC to transact business in the state of Colorado.
- Has a contract in place at one of the office building, where the team will set up the protocol stations for receipt and delivery of urgent packaging. Couriers will also be trained and sent out from this 10,000 square foot office space.
- Reached out to numerous former customers and clients to include Tag & Track Courier Services whenever courier services are required.
- Began recruiting a staff of ten and office personnel to work at Tag & Track Courier Services.
Tag & Track Courier Services
The following will be the services Tag & Track Courier Services will provide:
- One-day courier package delivery service
- Unique air tag tracking system that allows the sender to code the package and the recipient to continuously track the location of the en route courier and package.
- One-day shipment of air-tag to package recipient
- Exceptional service protects high-value items, such as jewels or cash
- Money-back guarantee on reliable, on-time, one-day service
- Courier delivery anywhere in the contiguous United States (within zone pick-up)
Industry Analysis
- The courier delivery industry is expected to grow over the next five years to over $656980 million.
- The growth will be driven by future prospects as industries move quickly and demand fast results.
- The growth will also be driven by the scope of demand from consumers, hospitals, businesses and other users who require one-day or overnight services in order to accomplish specific, timely deliveries.
- The latest technological advancements (including air tag deliveries), will also play a role in the growth of courier services, as technology can provide solutions and enhance timed solutions going forward in the industry.
- Costs will likely be reduced as political, economic, social, and legal factors will affect the courier industry overall.
Download the Courier business plan template (including a customizable financial model) to your computer here <–
Customer Analysis
Demographic Profile of Target Market
Tag & Track Courier Services will target individuals and businesses within the contiguous United States. Tag & Track Courier Services will target consumers who have an extremely urgent need for a one-day delivery of a package. They will also target consumers who need the assurance of the air tag to relieve the stress and anxiety of waiting as a package is en route. They will target jewelers and other businesses that send cash, stocks or other valuables via courier. They will target business customers who must deliver or receive packages with extreme urgency. They will target hospitals and surgery centers needing organ delivery within a short window of time.
The precise demographics for Tag & Track Courier Services are:
| Total | Percent | |
|---|---|---|
| Total population | 1,680,988 | 100% |
| Male | 838,675 | 49.9% |
| Female | 842,313 | 50.1% |
| 20 to 24 years | 114,872 | 6.8% |
| 25 to 34 years | 273,588 | 16.3% |
| 35 to 44 years | 235,946 | 14.0% |
| 45 to 54 years | 210,256 | 12.5% |
| 55 to 59 years | 105,057 | 6.2% |
| 60 to 64 years | 87,484 | 5.2% |
| 65 to 74 years | 116,878 | 7.0% |
| 75 to 84 years | 52,524 | 3.1% |
Customer Segmentation
Tag & Track Courier Services will primarily target the following customer profiles:
- Consumers who require urgent courier package delivery
- Businesses that require urgent courier package delivery
- Anyone sending valuables, such as jewels or cash, via courier package delivery
- Hospitals or other surgical centers who require rapid organ delivery
Competitive Analysis
Direct and Indirect Competitors
Tag & Track Courier Services will face competition from other companies with similar business profiles. A description of each competitor company is below.
SwiftShip
This well-known courier delivery company serves the United States of America. With a reputation for reliability, speed, and exceptional customer service, SwiftShip has established itself as a leading player in the courier industry. The company is prized by those who require fast courier services as a reliable partner in the delivery of important documents or goods.
SwiftShip is a franchise company, with owner-operated services in over 100 cities in the U.S. The buy-in for a franchisee is 150K, plus outfitting the service center, employing associates, preparing and sending deliveries and monthly royalty payments, plus more as the crowded field is penetrated by the new franchisee. This challenging environment has caused many want-to operators to quit before acquiring their franchise, while others succeed by a strong will and a heavy cash infusion to maintain the business as it’s grown.
Speedy’s Express Ship
Speedy’s Express Ship is a privately-owned company located in Denver, Colorado. It has six outlets for shipments and is a courier-delivery service upon request. Although courier deliveries are not the main offering from this company, it is the most lucrative of all services; as a result, Speedy’s Express Ship diligently markets to target audiences that are known to use courier services. The extent of Speedy’s Express Ship courier services is the perimeter of the state of Colorado, with typical package deliveries used for any destination outside Colorado.
Speedy’s Express Ship is owned by the Bartman Family, consisting of the father, Tony, and three brothers, Skip, Tex, and Billie. The siblings and their father operate the company, providing excellent advice and courteous service when shipments or deliveries need to be made. The family partnership has resulted in some trend-forward choices within recent years, when the company made advancements into the business communities within Denver, extending service hours and creating customized contracts for high-value customers.
Flex Deliveries
Flex Deliveries is owned by Tad Stack and Derry Cooper. The two partners formed the courier delivery service while in college together and located the Flex Deliveries service center in Provo, Utah. The platform of the partnership is that, “that different customers have unique delivery preferences.” They offer a range of options, including door-to-door delivery, drop-off points, and secure locker facilities, ensuring convenient and flexible delivery choices.
For urgent deliveries, Flex Deliveries will send packages with same-day delivery service to certain areas of the state of Colorado; however, the boundaries of same-day service does not extend beyond Colorado. Documents, medications, legal paperwork and more are shipped via same-day services. Flex Deliveries also works with several companies that are considered “ecommerce” and provide regular shipments on a contract basis for such customers. This provides a stable and reliable source of revenue each month for the partnership.
Download the Courier business plan template (including a customizable financial model) to your computer here <–
Competitive Advantage
Tag & Track Courier Services will be able to offer the following advantages over their competition:
- Friendly, knowledgeable, and highly qualified team of Tag & Track Courier Services
- Courier services that solve the issues of stress or anxiety while a package is in transit.
- Removes safety concerns for items of the highest value, such as jewels or cash, as the courier is personally tracked throughout the process.
- Offers one-day service for extremely urgent conditions, such as human organs for transplant, or official documentation needs.
- Tag & Track has exceptional customer service, with 24/7 representatives available.
Marketing Plan
Brand & Value Proposition
Tag & Track Courier Services will offer the unique value proposition to its clientele:
- Highly-qualified team of skilled employees who are able to provide a secure, stress-free courier service to anywhere in the U.S. with one-day or overnight requirements.
- Unique air tag system provides an additional layer of protection and tracking capability while the package is being moved from one location to the destination. The patented system is one-of-a-kind.
- The air tag system offers what no other courier service can guarantee: stress and anxiety-free, on-time deliveries every time.
- Qualified couriers can carry medical supplies and human organs on a super-rush delivery when needed and the minutes count.
- Exceptional pricing for clients; contracts offered for regular clients needing service.
Promotions Strategy
The promotions strategy for Tag & Track Courier Services is as follows:
Word of Mouth/Referrals
Keri Taylor and Jimmy Chang have built up an extensive list of contacts over the years by providing exceptional service and expertise for clients. Tag & Track Courier Services will continue to provide courier services and will, in addition, build on that service by providing additional layers of protection and a patented tag and tracking system to guarantee packages will be on time, every time.
Professional Associations and Networking
Networking through professional associations will continue, as Keri Taylor and Jimmy Chang are members and have offered to work within national committees to improve business concepts for all within the industry. The patented tag and track system has not been discussed nor will it be heavily advertised in the sure knowledge that other providers will want a piece of that business using a similar tag provision.
Website/SEO Marketing
Tag & Track Courier Services will heavily utilize their website, including a courier reservation page with quotes for service upon request, an informational page regarding the service and the unique properties of the owners. The website will be well organized, informative, and list all their services that Tag & Track Courier Services is able to provide. The website will also list their contact information and additional services available with delivery service. SEO marketing tactics will be employed so that anytime someone types in the Google or Bing search engine “Courier service company” or “Courier near me”, Tag & Track Courier Services will be listed at the top of the search results.
Pricing
The pricing of Tag & Track Courier Services will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.
Operations Plan
The following will be the operations plan for Tag & Track Courier Services.
Operation Functions:
- Keri Taylor will be the Owner and President of the company. She will oversee all staff and manage client relations. She has spent the past year recruiting the following staff:
- Carlo Salucci – Courier Service Manager. Carlo will train and oversee all couriers during the course of their assignments, deliveries and proper follow up procedures.
- Nancy Bingham – Office Manager. Nancy will oversee all office and administrative items during the course of business. She will also assist in training employees and
- Jimmy Chang – Marketing Manager, who will provide all marketing for Tag & Track Delivery Services and each service it provides.
Download the Courier business plan template (including a customizable financial model) to your computer here <–
Milestones:
Tag & Track Courier Services will have the following milestones completed in the next six months.
- 5/1/202X – Finalize contract to lease office space
- 5/15/202X – Finalize personnel and staff employment contracts for the Tag & Track Courier Services
- 6/1/202X – Finalize contracts for Tag & Track Courier Services clients
- 6/15/202X – Begin networking at industry events
- 6/22/202X – Begin moving into Tag & Track Courier Services office
- 7/1/202X – Tag & Track Courier Services opens its office for business
Management Team
Tag & Track Courier Services is a startup courier delivery service located in Denver, Colorado. The company is owned and operated by Keri Taylor, a former package courier for five years who determined that certain aspects of her former position could be improved by a selection of unique devices that would eliminate much of the stress of one-day deliveries. Keri took her ideas to fruition when she recruited the marketing director of her former employer, Jimmy Chang, to join her as the marketing director of this startup company.
Keri Taylor holds a bachelor’s degree in marketing from the University of Colorado. When she graduated and began to look for a position, a temporary job caught her eye, that of being an “air travel courier.” In that role, Keri traveled all over the world, noting as she traveled which aspects of the air travel and one-day process caused the most distress for the senders and recipients of the package: courier delays or packages that were lost in transit. She created conclusive solutions to the perceived problems and never looked back.
Financial Plan
Key Revenue & Costs
The revenue drivers for Tag & Track Courier Services are the fees they will charge to the clients for their services. .
The cost drivers will be the overhead costs required in order to staff Tag & Track Courier Services. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.
Funding Requirements and Use of Funds
Tag & Track Courier Services is seeking $200,000 in debt financing to launch its courier delivery service. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:
- Office space build-out: $20,000
- Office equipment, supplies, and materials: $10,000
- Three months of overhead expenses (payroll, rent, utilities): $150,000
- Marketing costs: $10,000
- Working capital: $10,000
Download the Courier business plan template (including a customizable financial model) to your computer here <–
Key Assumptions
The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.
- Number of Customers Per Month:
- Average Fees per Month: $ 37,500
- Office Lease per Year: $100,000
Financial Projections
Income Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| Revenues | ||||||
| Total Revenues | $360,000 | $793,728 | $875,006 | $964,606 | $1,063,382 | |
| Expenses & Costs | ||||||
| Cost of goods sold | $64,800 | $142,871 | $157,501 | $173,629 | $191,409 | |
| Lease | $50,000 | $51,250 | $52,531 | $53,845 | $55,191 | |
| Marketing | $10,000 | $8,000 | $8,000 | $8,000 | $8,000 | |
| Salaries | $157,015 | $214,030 | $235,968 | $247,766 | $260,155 | |
| Initial expenditure | $10,000 | $0 | $0 | $0 | $0 | |
| Total Expenses & Costs | $291,815 | $416,151 | $454,000 | $483,240 | $514,754 | |
| EBITDA | $68,185 | $377,577 | $421,005 | $481,366 | $548,628 | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| EBIT | $41,025 | $350,417 | $393,845 | $454,206 | $521,468 | |
| Interest | $23,462 | $20,529 | $17,596 | $14,664 | $11,731 | |
| PRETAX INCOME | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Use of Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Taxable Income | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Income Tax Expense | $6,147 | $115,461 | $131,687 | $153,840 | $178,408 | |
| NET INCOME | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 |
Balance Sheet
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| ASSETS | ||||||
| Cash | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 | |
| Accounts receivable | $0 | $0 | $0 | $0 | $0 | |
| Inventory | $30,000 | $33,072 | $36,459 | $40,192 | $44,308 | |
| Total Current Assets | $184,257 | $381,832 | $609,654 | $878,742 | $1,193,594 | |
| Fixed assets | $180,950 | $180,950 | $180,950 | $180,950 | $180,950 | |
| Depreciation | $27,160 | $54,320 | $81,480 | $108,640 | $135,800 | |
| Net fixed assets | $153,790 | $126,630 | $99,470 | $72,310 | $45,150 | |
| TOTAL ASSETS | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 | |
| LIABILITIES & EQUITY | ||||||
| Debt | $315,831 | $270,713 | $225,594 | $180,475 | $135,356 | |
| Accounts payable | $10,800 | $11,906 | $13,125 | $14,469 | $15,951 | |
| Total Liability | $326,631 | $282,618 | $238,719 | $194,944 | $151,307 | |
| Share Capital | $0 | $0 | $0 | $0 | $0 | |
| Retained earnings | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| Total Equity | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| TOTAL LIABILITIES & EQUITY | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 |
Cash Flow Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| CASH FLOW FROM OPERATIONS | ||||||
| Net Income (Loss) | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 | |
| Change in working capital | ($19,200) | ($1,966) | ($2,167) | ($2,389) | ($2,634) | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| Net Cash Flow from Operations | $19,376 | $239,621 | $269,554 | $310,473 | $355,855 | |
| CASH FLOW FROM INVESTMENTS | ||||||
| Investment | ($180,950) | $0 | $0 | $0 | $0 | |
| Net Cash Flow from Investments | ($180,950) | $0 | $0 | $0 | $0 | |
| CASH FLOW FROM FINANCING | ||||||
| Cash from equity | $0 | $0 | $0 | $0 | $0 | |
| Cash from debt | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow from Financing | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow | $154,257 | $194,502 | $224,436 | $265,355 | $310,736 | |
| Cash at Beginning of Period | $0 | $154,257 | $348,760 | $573,195 | $838,550 | |
| Cash at End of Period | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 |
Courier Business Plan FAQs
What Is a Courier Business Plan?
A courier business plan is a plan to start and/or grow your courier business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
You can easily complete your Courier business plan using our Courier Business Plan Template here.
What are the Main Types of Courier Businesses?
There are a number of different kinds of courier businesses, some examples include: Bicycle Courier, Van Courier, Drone Courier, Same-Day Delivery Courier, and International Courier.
How Do You Get Funding for Your Courier Business Plan?
Courier businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.
What are the Steps To Start a Courier Business?
Starting a courier business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.
1. Develop A Courier Business Plan - The first step in starting a business is to create a detailed courier business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.
2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your courier business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your courier business is in compliance with local laws.
3. Register Your Courier Business - Once you have chosen a legal structure, the next step is to register your courier business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.
4. Identify Financing Options - It’s likely that you’ll need some capital to start your courier business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.
5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.
6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.
7. Acquire Necessary Courier Equipment & Supplies - In order to start your courier business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.
8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your courier business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.
Learn more about how to start a successful courier business: