Construction Business Plan Template

Customer Analysis

Demographic Profile of Target Market

VB Residential Construction Company will target those individuals and industry professionals requiring home construction services in Milwaukee, Wisconsin. Those individuals are landowners looking to develop homes on their lots, architects who have clients needing homes built, developers who have the vision but need a company to make it a reality, and households needing home remodeling services.

The precise demographics for Milwaukee, Wisconsin are:

 TotalPercent
    Total population590,157100%
        Male284,87348.30%
        Female305,28451.70%
        Under 5 years41,7497.10%
        5 to 9 years43,5097.40%
        10 to 14 years41,3247.00%
        15 to 19 years43,3017.30%
        20 to 24 years48,1198.20%
        25 to 34 years106,40718.00%
        35 to 44 years73,78812.50%
        45 to 54 years64,66911.00%
        55 to 59 years35,1095.90%
        60 to 64 years27,9954.70%
        65 to 74 years39,5396.70%
        75 to 84 years17,3942.90%
        85 years and over7,2541.20%
Total housing units260,024100%
 HouseholdsFamiliesMarried CouplesNonfamily Households
Total7,5105,0814,2102,429
Income Breakdown
    Less than $10,0008.6%6.1%3.8%15.0%
    $10,000 to $14,9996.2%1.7%1.4%14.9%
    $15,000 to $24,99912.6%8.5%7.6%21.9%
    $25,000 to $34,99913.9%11.8%10.6%18.8%
    $35,000 to $49,99914.5%15.6%15.1%12.0%
    $50,000 to $74,99921.2%26.1%26.8%11.1%
    $75,000 to $99,9999.9%12.0%14.0%4.1%
    $100,000 to $149,9998.9%12.3%13.7%1.5%
    $150,000 to $199,9992.6%3.9%4.4%0.0%
    $200,000 or more1.6%2.1%2.5%0.7%

Customer Segmentation

VB Residential Construction Company will primarily target the following customer profiles:

  • Households in search of home remodeling services
  • Landowners who would like to build homes on their lots
  • Architects who have clients that need home building or remodeling services
  • Developers who have already partnered with landowners and/or architects and are in search of a residential contractor