Customer Analysis
Demographic Profile of Target Market
VB Residential Construction Company will target those individuals and industry professionals requiring home construction services in Milwaukee, Wisconsin. Those individuals are landowners looking to develop homes on their lots, architects who have clients needing homes built, developers who have the vision but need a company to make it a reality, and households needing home remodeling services.
The precise demographics for Milwaukee, Wisconsin are:
| Total | Percent | |
|---|---|---|
| Total population | 590,157 | 100% |
| Male | 284,873 | 48.30% |
| Female | 305,284 | 51.70% |
| Under 5 years | 41,749 | 7.10% |
| 5 to 9 years | 43,509 | 7.40% |
| 10 to 14 years | 41,324 | 7.00% |
| 15 to 19 years | 43,301 | 7.30% |
| 20 to 24 years | 48,119 | 8.20% |
| 25 to 34 years | 106,407 | 18.00% |
| 35 to 44 years | 73,788 | 12.50% |
| 45 to 54 years | 64,669 | 11.00% |
| 55 to 59 years | 35,109 | 5.90% |
| 60 to 64 years | 27,995 | 4.70% |
| 65 to 74 years | 39,539 | 6.70% |
| 75 to 84 years | 17,394 | 2.90% |
| 85 years and over | 7,254 | 1.20% |
| Total housing units | 260,024 | 100% |
| Households | Families | Married Couples | Nonfamily Households | |
|---|---|---|---|---|
| Total | 7,510 | 5,081 | 4,210 | 2,429 |
| Income Breakdown | ||||
| Less than $10,000 | 8.6% | 6.1% | 3.8% | 15.0% |
| $10,000 to $14,999 | 6.2% | 1.7% | 1.4% | 14.9% |
| $15,000 to $24,999 | 12.6% | 8.5% | 7.6% | 21.9% |
| $25,000 to $34,999 | 13.9% | 11.8% | 10.6% | 18.8% |
| $35,000 to $49,999 | 14.5% | 15.6% | 15.1% | 12.0% |
| $50,000 to $74,999 | 21.2% | 26.1% | 26.8% | 11.1% |
| $75,000 to $99,999 | 9.9% | 12.0% | 14.0% | 4.1% |
| $100,000 to $149,999 | 8.9% | 12.3% | 13.7% | 1.5% |
| $150,000 to $199,999 | 2.6% | 3.9% | 4.4% | 0.0% |
| $200,000 or more | 1.6% | 2.1% | 2.5% | 0.7% |
Customer Segmentation
VB Residential Construction Company will primarily target the following customer profiles:
- Households in search of home remodeling services
- Landowners who would like to build homes on their lots
- Architects who have clients that need home building or remodeling services
- Developers who have already partnered with landowners and/or architects and are in search of a residential contractor