Carpet Cleaning Company Business Plan
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Below is a template to help you create each section of your Carpet Cleaning business plan.
Executive Summary
Business Overview
Crystal Clean Carpet Company is a startup carpet cleaning company located in Atlanta, Georgia. The company is founded by Pierre DuPree, a carpet cleaner who was formerly employed by a nationally-known carpet cleaning company. His former employer was part of a franchise group that sold franchises by cities and state to individual owners. Pierre built an extensive clientele base during the past ten years of employment by offering superior cleaning services and professional customer service that is unmatched by any others in the Atlanta, Georgia area.
Crystal Clean Carpet Company will provide a variety of carpet cleaning methods to meet the needs of their customers who have preferences for their home furnishings and carpets. As such, several treatment options will be available, along with products that support maintenance during daily use.
Product Offering
The following are the products and services that Crystal Clear Carpet Company will provide:
- Deep steam cleaning
- Stain removal
- Pet-friendly cleaning
- Allergen and odor management
- Carpet protection
- Flexible online reservations
- Competitive pricing
- Excellent customer service
Customer Focus
The Crystal Clear Carpet Company will focus on the residents of Atlanta. They will also focus on businesses within the Atlanta region. They will focus on community buildings, schools and churches in the area. They will focus on event venues and other entertainment areas.
Management Team
The Crystal Clear Carpet Company will be owned and operated by Pierre DuPree. He recruited his assistant, Raoul Masters, to become his Operations Manager. Pierre has also requested that Jacqui Anders join his new company as the Administrative Manager, helping organize and track payments due and oversee organizational tasks.
Pierre DuPress is a graduate of the University of Georgia, where he majored in business applications. He has served as a Regional Director for a nationally-known franchise group who hired him to improve their business and develop it further than they could. Pierre excelled at the position, however, after four years, he made the change to open his own business, providing the service and quality he desires for his customers.
Raoul Masters has been working in the carpet cleaning industry as a Service Manager for almost twenty years. He is extensively regarded as the best carpet cleaner by homeowners in the Atlanta area due to his diligence in satisfying every customer and his usage of relevant products that do not harm the carpeting.
Jacqui Anders is the new Administrative Manager, where she will oversee all administrative duties and processes and train any new staff members. Her background includes years of administrative organization and excellent service skills, particularly in customer service.
Success Factors
Crystal Clear Carpet Company will be able to achieve success by offering the following competitive advantages:
- The friendly, knowledgeable, and highly-qualified team of carpet cleaning professionals who are able to effectively interact with clients, vendors, and building managers in the day-to-day business environment.
- Thorough methods for safely cleaning carpets, extending the life of the furnishings and providing exceptional customer service for everyone.
- Discounts and special offers given each month to encourage regularly-scheduled cleanings rather than once a year.
- Customer service that provides a Q & A service for stains and animal treatment issues.
- Reservation portal for customers to easily and conveniently schedule their maintenance cleanings or special holiday cleanings as desired.
Download the Carpet Cleaning business plan template (including a customizable financial model) to your computer here <–
Financial Highlights
Crystal Clear Carpet Company is seeking $200,000 in debt financing to launch its carpet cleaning company. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:
- Office space build-out: $20,000
- Office equipment, supplies, and materials: $10,000
- Three months of overhead expenses (payroll, rent, utilities): $150,000
- Marketing costs: $10,000
- Working capital: $10,000
The following graph outlines the financial projections for Crystal Clear Carpet Company.
Company Overview
Who is Crystal Clear Carpet Company?
Crystal Clear Carpet Company is a newly established, full-service carpet and furnishings cleaning company in Atlanta, Georgia. Crystal Clear Carpet Company will be the most reliable, cost-effective, and effective choice for residents in Atlanta and the surrounding communities. Crystal Clear Carpet Company will provide a comprehensive menu of cleaning services for any resident to utilize. Their full-service approach includes a comprehensive menu of cleaning options.
Crystal Clear Carpet Company will be able to manage even the most difficult cleaning tasks. The team of professionals are highly qualified and experienced in stain removal and carpet restoration. Crystal Clear Carpet Company removes all headaches and issues of long-term carpet care and ensures all issues are taken care of expeditiously while delivering the best customer service.
Crystal Clear Carpet Company History
Crystal Clean Carpet Company is a startup carpet cleaning company located in Atlanta, Georgia. The company is founded by Pierre DuPree, a carpet cleaner who was formerly employed by a nationally-known carpet cleaning company. His former employer was part of a franchise group that sold franchises by cities and state to individual owners. Pierre built an extensive clientele base during the past ten years of employment by offering superior cleaning services and professional customer service that is unmatched by any others in the Atlanta, Georgia area.
Since incorporation, Crystal Clear Carpet Company has achieved the following milestones:
- Registered Crystal Clear Carpet Company, LLC to transact business in the state of Georgia.
- Has a contract in place for a 5,000 square foot office at one of the area shopping centers
- Reached out to numerous clients to contract with Crystal Clear Carpet Company
- Began recruiting a staff of six and office personnel to work at Crystal Clear Carpet Company
Crystal Clear Carpet Company Services
The following will be the services Crystal Clear Carpet Company will provide:
- Deep steam cleaning
- Stain removal
- Pet-friendly cleaning
- Allergen and odor management
- Carpet protection
- Flexible online reservations
- Competitive pricing
- Excellent customer service
Industry Analysis
The carpet cleaning industry is expected to grow over the next five years to over $110,500 million.
The growth will be driven by the increased interest in hygienically-cleaned home carpets and furnishings. The growth will also be driven by the consumer interest in sustainable cleaning practices, waste reduction and the use of organic cleaning products. The growth will be driven by technological advances that provide greater use of cleaning equipment, including digital applications, to eliminate the most time-consuming tasks.
Costs will likely be reduced as new processes, equipment and organic cleaning products become available. Costs will also be reduced as consumers embrace floorings and furnishings that are treated to prevent most stains, reducing the length of time and products needed to clean large areas and furnishings that would normally take hours to clean. In the future, the science of cleaning will also reduce costs due to the way cleaning methodology evolves.
Download the Carpet Cleaning business plan template (including a customizable financial model) to your computer here <–
Customer Analysis
Demographic Profile of Target Market
Crystal Clear Carpet Company will target the residents of Atlanta. They will also target businesses within the Atlanta region. They will target community buildings, schools and churches in the area. They will target event venues and other entertainment areas.
The precise demographics for Crystal Clear Carpet Company are:
| Total | Percent | |
|---|---|---|
| Total population | 1,680,988 | 100% |
| Male | 838,675 | 49.9% |
| Female | 842,313 | 50.1% |
| 20 to 24 years | 114,872 | 6.8% |
| 25 to 34 years | 273,588 | 16.3% |
| 35 to 44 years | 235,946 | 14.0% |
| 45 to 54 years | 210,256 | 12.5% |
| 55 to 59 years | 105,057 | 6.2% |
| 60 to 64 years | 87,484 | 5.2% |
| 65 to 74 years | 116,878 | 7.0% |
| 75 to 84 years | 52,524 | 3.1% |
Customer Segmentation
Crystal Clear Carpet Company will primarily target the following customer profiles:
- Residents of Atlanta and surrounding communities
- Commercial buildings
- Community buildings, schools and churches
- Event venues
Competitive Analysis
Direct and Indirect Competitors
Crystal Clear Carpet Company will face competition from other companies with similar business profiles. A description of each competitor company is below.
CleanSweep Carpet Cleaning
CleanSweep Carpet Cleaning is a locally owned carpet cleaning company in Marietta, Georgia. The company is owned by the Dixon family, consisting of Maude and Evan Dixon and their two sons, Tommy and Trace Dixon. The business was opened in 1962 and has serviced hundreds of homes since that time. The focus of CleanSweep Carpet Cleaning is on cleaning and sanitizing carpets and furnishing stains left from children, tackling stains such as dried milk, potty “accidents” and other difficult stains to remove.
CleanSweep Carpet Cleaning has a positive reputation and strong brand recognition. The company has not developed a website presence, preferring to handle all transactions via phone. The service area remains within Marietta, where older, traditional style homes are often two and three stories in height. The only employees of the company are family members and the company is headed up by Evan Dixon, the 76-year old patriarch of the family.
Fresh Glow Carpet Care
Fresh Glow Carpet Care is owned and operated by Ray Swenson and is located in Buford, Georgia. The company has been in business since 2018 and works exclusively with local commercial cleaning for apartment houses, business centers, hotels and other large entities. The company utilizes commercial grade carpet cleaning equipment and the cleaners required for extensive cleaning. The company does not use organic cleaning products; all products used are of high-degree cleansing capability, often used with hot water to sanitize carpets and furnishings. Fresh Glow Carpet Care is focused on removing the worst stains and is often called by local law enforcement to clean crime scenes.
Taylor’s Carpet Cleaning Company
Taylor’s Carpet Cleaning Company is the newest carpet cleaning company in the Atlanta area. The company is part of a newer national franchise group and, as a result, all advertisement and marketing conforms to the national messaging. The stain removal and cleaning process used by the franchisee in Atlanta is a set series of protocols as deemed best by the franchising entity and the products used for cleaning are secured from the franchising company, as well. The franchisee, Randall Cooper, has a background of six years in the carpet cleaning industry and has hired three employees to clean carpets and furnishings. There is one van used to travel from customer to customer.
The marketing for Taylor’s Carpet Cleaning Company conforms to the franchise requirements and includes television, radio and direct mail pieces to the residents of Atlanta. Pricing is set at the franchise entity headquarters and all provisions for the franchise are followed by Randall Cooper and his staff. The Atlanta company was formed in 2020 and has not yet turned a profit.
Download the Carpet Cleaning business plan template (including a customizable financial model) to your computer here <–
Competitive Advantage
Crystal Clear Carpet Company will be able to offer the following advantages over their competition:
- The friendly, knowledgeable, and highly-qualified team of carpet cleaning professionals who are able to effectively interact with clients, vendors, and building managers in the day-to-day business environment.
- Thorough methods for safely cleaning carpets, extending the life of the furnishings and providing exceptional customer service for everyone.
- Discounts and special offers given each month to encourage cleaning regularly rather than once a year.
- Customer service that provides a Q & A service for stains and animal treatment issues.
- Reservation portal for customers to easily and conveniently schedule their maintenance cleanings or special holiday cleanings as desired.
Marketing Plan
Brand & Value Proposition
Crystal Clear Carpet Company will offer the unique value proposition to its clientele:
- Highly-qualified team of skilled employees are able to provide a comprehensive solution to stains, animal orders, carpet damage and furnishing wear and tear
- Convenient online reservation system for customers
- Exceptional customer service
- Unbeatable pricing for clients; they will offer the lowest pricing in the city.
Promotions Strategy
The promotions strategy for Crystal Clear Carpet Company is as follows:
Word of Mouth/Referrals
Pierre DuPree has built up an extensive list of contacts over the years by providing exceptional service and expertise for his clients. The contacts and clients will follow Pierre to his new company and help spread the word of Crystal Clear Carpet Company.
Professional Associations and Networking
Pierre DuPree will join community associations and industry trade groups to network among associates and potential customers. He will encourage his management staff to attend and meet professionals, as well, to secure commercial contracts that will benefit the company. National trade events will be attended to focus on new methods and products in trends forward, with the perspective that newer methodology will save time and money in the long run for the company.
Print Advertising
Two weeks prior to the launch of the Crystal Clear Carpet Company, all residents and commercial building maintenance managers will receive a direct mail piece announcing the opening of the company. Discount offers will be extended for the first three months of the business.
Website/SEO Marketing
Crystal Clear Carpet Company will fully utilize their website. The website will be well organized, informative, and list all the services that Crystal Clear Carpet Company provides. The website will also list their contact information and customers can open the reservations page to easily reserve a time for carpet or furnishings to be cleaned. Appointments can be changed or canceled online, as well, allowing customers to spend less time and energy booking and changing appointments, as needed. The website will engage in SEO marketing tactics so that anytime someone types in the Google or Bing search engine “carpet cleaning company” or “carpet cleaning near me,” Crystal Clear Carpet Company will be listed at the top of the search results.
Pricing
The pricing of Crystal Clear Carpet Company will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.
Operations Plan
The following will be the operations plan for Crystal Clear Carpet Company.
Operation Functions:
- Pierre DuPress will be the owner and President of the company. Pierre will oversee all staff and manage client relations. He has spent the past year recruiting the following staff:
- Raul Masters, a former associate in a carpet cleaning business, will become the Operations Manager following several years as a service manager in the local area.
- Jacqui Anders has served as an administrative assistant and will take on the role of Administrative Manager in the new company. She is known for her outstanding organizational skills and administrative knowledge.
Download the Carpet Cleaning business plan template (including a customizable financial model) to your computer here <–
Milestones:
Crystal Clear Carpet Company will have the following milestones completed in the next six months.
- 5/1/202X – Finalize contract to lease office space
- 5/15/202X – Finalize personnel employment contracts for the Crystal Clear Carpet Company
- 6/1/202X – Finalize contracts for Crystal Clear Carpet Company clients
- 6/15/202X – Begin networking at industry events
- 6/22/202X – Begin moving into Crystal Clear Carpet Company office
- 7/1/202X – Crystal Clear Carpet Company opens its doors for business
Management Team
The Crystal Clear Carpet Company will be owned and operated by Pierre DuPree. He recruited his assistant, Raoul Masters, to become his Operations Manager. Pierre has also requested that Jacqui Anders join his new company as the Administrative Manager, helping organize and track payments due and oversee organizational tasks.
Pierre DuPress is a graduate of the University of Georgia, where he majored in business applications. He has served as a Regional Director for a nationally-known franchise group who hired him to improve their business and develop it further than they could. Pierre excelled at the position, however, after four years, he made the change to open his own business, providing the service and quality he desires for his customers.
Raoul Masters has been working in the carpet cleaning industry as a Service Manager for almost twenty years. He is extensively regarded as the best carpet cleaner by homeowners in the Atlanta area due to his diligence in satisfying every customer and his usage of relevant products that do not harm the carpeting.
Jacqui Anders is the new Administrative Manager, where she will oversee all administrative duties and processes and train any new staff members. Her background includes years of administrative organization and excellent service skills, particularly in customer service.
Financial Plan
Key Revenue & Costs
The revenue drivers for Crystal Clear Carpet Company are the fees they will charge to customers for their services.
The cost drivers will be the overhead costs required in order to staff Crystal Clear Carpet Company. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.
Funding Requirements and Use of Funds
Crystal Clear Carpet Company is seeking $200,000 in debt financing to launch its carpet cleaning service. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:
- Office space build-out: $20,000
- Office equipment, supplies, and materials: $10,000
- Three months of overhead expenses (payroll, rent, utilities): $150,000
- Marketing costs: $10,000
- Working capital: $10,000
Download the Carpet Cleaning business plan template (including a customizable financial model) to your computer here <–
Key Assumptions
The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.
- Number of Customers Per Month: 250
- Average Revenue per Month: $39,600
- Office Lease per Year: $100,000
Financial Projections
Income Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| Revenues | ||||||
| Total Revenues | $360,000 | $793,728 | $875,006 | $964,606 | $1,063,382 | |
| Expenses & Costs | ||||||
| Cost of goods sold | $64,800 | $142,871 | $157,501 | $173,629 | $191,409 | |
| Lease | $50,000 | $51,250 | $52,531 | $53,845 | $55,191 | |
| Marketing | $10,000 | $8,000 | $8,000 | $8,000 | $8,000 | |
| Salaries | $157,015 | $214,030 | $235,968 | $247,766 | $260,155 | |
| Initial expenditure | $10,000 | $0 | $0 | $0 | $0 | |
| Total Expenses & Costs | $291,815 | $416,151 | $454,000 | $483,240 | $514,754 | |
| EBITDA | $68,185 | $377,577 | $421,005 | $481,366 | $548,628 | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| EBIT | $41,025 | $350,417 | $393,845 | $454,206 | $521,468 | |
| Interest | $23,462 | $20,529 | $17,596 | $14,664 | $11,731 | |
| PRETAX INCOME | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Use of Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Taxable Income | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Income Tax Expense | $6,147 | $115,461 | $131,687 | $153,840 | $178,408 | |
| NET INCOME | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 |
Balance Sheet
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| ASSETS | ||||||
| Cash | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 | |
| Accounts receivable | $0 | $0 | $0 | $0 | $0 | |
| Inventory | $30,000 | $33,072 | $36,459 | $40,192 | $44,308 | |
| Total Current Assets | $184,257 | $381,832 | $609,654 | $878,742 | $1,193,594 | |
| Fixed assets | $180,950 | $180,950 | $180,950 | $180,950 | $180,950 | |
| Depreciation | $27,160 | $54,320 | $81,480 | $108,640 | $135,800 | |
| Net fixed assets | $153,790 | $126,630 | $99,470 | $72,310 | $45,150 | |
| TOTAL ASSETS | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 | |
| LIABILITIES & EQUITY | ||||||
| Debt | $315,831 | $270,713 | $225,594 | $180,475 | $135,356 | |
| Accounts payable | $10,800 | $11,906 | $13,125 | $14,469 | $15,951 | |
| Total Liability | $326,631 | $282,618 | $238,719 | $194,944 | $151,307 | |
| Share Capital | $0 | $0 | $0 | $0 | $0 | |
| Retained earnings | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| Total Equity | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| TOTAL LIABILITIES & EQUITY | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 |
Cash Flow Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| CASH FLOW FROM OPERATIONS | ||||||
| Net Income (Loss) | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 | |
| Change in working capital | ($19,200) | ($1,966) | ($2,167) | ($2,389) | ($2,634) | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| Net Cash Flow from Operations | $19,376 | $239,621 | $269,554 | $310,473 | $355,855 | |
| CASH FLOW FROM INVESTMENTS | ||||||
| Investment | ($180,950) | $0 | $0 | $0 | $0 | |
| Net Cash Flow from Investments | ($180,950) | $0 | $0 | $0 | $0 | |
| CASH FLOW FROM FINANCING | ||||||
| Cash from equity | $0 | $0 | $0 | $0 | $0 | |
| Cash from debt | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow from Financing | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow | $154,257 | $194,502 | $224,436 | $265,355 | $310,736 | |
| Cash at Beginning of Period | $0 | $154,257 | $348,760 | $573,195 | $838,550 | |
| Cash at End of Period | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 |
Carpet Cleaning Business Plan FAQs
What Is a Carpet Cleaning Business Plan?
A carpet cleaning business plan is a plan to start and/or grow your carpet cleaning business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
What are the Main Types of Carpet Cleaning Businesses?
There are a number of different kinds of carpet cleaning businesses, some examples include: Residential services, Commercial services, Carpet restoration, and Steam cleaning.
How Do You Get Funding for Your Carpet Cleaning Business Plan?
Carpet Cleaning businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.
What are the Steps To Start a Carpet Cleaning Business?
Starting a carpet cleaning business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.
1. Develop A Carpet Cleaning Business Plan - The first step in starting a business is to create a detailed carpet cleaning business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.
2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your carpet cleaning business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your carpet cleaning business is in compliance with local laws.
3. Register Your Carpet Cleaning Business - Once you have chosen a legal structure, the next step is to register your carpet cleaning business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.
4. Identify Financing Options - It’s likely that you’ll need some capital to start your carpet cleaning business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.
5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.
6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.
7. Acquire Necessary Carpet Cleaning Equipment & Supplies - In order to start your carpet cleaning business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.
8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your carpet cleaning business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.
Learn more about how to start a successful carpet cleaning business: