Box Truck Business Plan
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Executive Summary
Business Overview
ProHaul Solutions is a startup box truck business located in Ocala, Florida. The company is founded by brothers Jason Grey and Daniel Grey, both former employees of a national box truck business based in Orlando, Florida. Jason and Daniel worked as partners for the national box truck business for over fifteen years, moving through driver and delivery functions to mid-management positions in overseeing scheduling, routing, human resources and all major areas of working within a box truck business.
ProHaul Solutions will provide a comprehensive array of services for customers within the greater Ocala, Florida region. ProHaul Solutions will be a full-service box truck business, providing customers with every aspect of wrapping, packing, moving, delivery and unpacking with precision and the highest level of care for our customers’ property. ProHaul Solutions will live up to the name: they will always provide the best solutions to the moving quandaries for their customers.
Product Offering
The following are the box truck services that ProHaul Solutions will provide:
- Local and regional box truck company in the greater Ocala area
- Dedicated “Transport Coordinator” assigned to each move from start to finish
- Reliable timed services with the unique “On Time Every Time” guarantee
- “White Glove” service when packing and unpacking (free for disabled veterans)
- Friendly, courteous drivers and staff members
- Trucks that optimize the experience with clean interiors and exteriors
- Online reservation system with 24/7 Chat line
Customer Focus
ProHaul Solutions will target individuals and families who need local box truck services. They will target small and large businesses in the greater Ocala, Florida area. They will target those who need packing and unpacking services. They are targeting those who are changing business locations. They will target businesses who are going out of business and need furniture removal. They will target individuals who must have pick-up and delivery on specific days, at specific times.
Management Team
ProHaul Solutions will be owned and operated jointly by Jason Grey and Daniel Grey, brothers who are former employees of a national box truck business based in Orlando, Florida. They have recruited from their wide circle of associates three highly-qualified individuals: Jake Hamilton, Pete Quist, and Danielle Montoya.
Jason and Daniel Grey are graduates of Ocala Community College, where both obtained Associate’s degrees in Business Management. Jason and Daniel began working in their former business as box truck drivers, working their way during fifteen years to managerial positions in charge of driver and delivery functions, overseeing scheduling, routing, human resources management and client relations. While at their former employment positions, Jason focused on client relations, solving issues on behalf of customers and the business owners, while Daniel focused on driver scheduling, operations and employee relations.
Jake Hamilton was formerly a Staff Accountant, working at the same previous employer for ten years. He will retain his title and role in the new business, overseeing the bookkeeper and administrative team.
Pete Quist was also formerly employed with Jason and Daniel Grey, where he served as the Truck Maintenance Manager and he will continue in that capacity in his new role. He will oversee a fleet of 15 trucks to start, including the maintenance, refueling, customer relations, and other aspects of transport.
Danielle Montoya was formerly a customer service representative who will now take on the role of Senior Customer Service Manager. She will work directly with customers, setting up schedules, answering questions and managing all client contracts.
Success Factors
ProHaul Solutions will be able to achieve success by offering the following competitive advantages:
- Friendly, knowledgeable, and highly-qualified team of ProHaul Solutions employees
- All drivers have at least 5 years of experience (no part-time or contract drivers)
- “White Glove” service for packing and unpacking stress-free moving.
- Unique “On Time Every Time” guarantee promises all schedules will be met
- Free “White Glove” service for all U.S. disabled veterans
- A dedicated “Transport Coordinator” is assigned to each customer throughout the entire process. The Coordinator is available every day, 7am-10pm, via text or call.
- ProHaul Solutions offers the best pricing in the Ocala region. Their pricing structure is the most cost effective when compared to the competition.
Download the Box Truck business plan template (including a customizable financial model) to your computer here <–
Financial Highlights
ProHaul Solutions is seeking $200,000 in debt financing to launch its box transport business. The funding will be dedicated toward securing the building space and purchasing truck equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, leases, and marketing costs for the social media and marketing costs. The breakout of the funding is below:
- Building space build-out: $20,000
- Truck equipment, supplies, and materials: $10,000
- Three months of overhead expenses (payroll, leases, utilities): $150,000
- Marketing costs: $10,000
- Working capital: $10,000
The following graph outlines the financial projections for ProHaul Solutions.
Company Overview
Who is ProHaul Solutions?
ProHaul Solutions is a newly established, full-service box truck company in Ocala, Florida. ProHaul Solutions will be the most reliable, cost-effective, and efficient choice for regional transport in Ocala and the surrounding communities. ProHaul Solutions will provide a comprehensive menu of transport options and box truck services for any individual, family, or business to utilize. Their full-service approach includes a comprehensive set of options, including “White Globe” packing and moving services, “On Time Every Time” delivery guarantees, regional transport in Ocala and surrounding areas, and special assistance for U.S. veterans who need assistance while moving.
ProHaul Solutions will be able to manage transport throughout the Ocala region, offering transport for all legal, viable household or business furnishings and goods. The team of professionals are highly qualified and experienced in wrapping, loading, unloading and unwrapping of goods, along with offering transport drivers who transport goods with utmost care and caution. ProHaul Solutions removes all headaches and issues of the headaches that can come with moving or transporting goods and ensures all issues are taken care of expeditiously while delivering the best customer service.
ProHaul Solutions History
Since incorporation, ProHaul Solutions has achieved the following milestones:
- Registered ProHaul Solutions, LLC to transact business in the state of Florida.
- Has a contract in place at one of the central garage and office buildings, where ProHaul Solutions will set up truck bays and office space within 10,000 square feet.
- Reached out to numerous contacts for referrals and to spread the word.
- Began recruiting a staff of twenty employees and office personnel to work at ProHaul Solutions
ProHaul Solutions Services
The following will be the box truck services ProHaul Solutions will provide:
- Local and regional transport business in the greater Ocala area
- Dedicated “Transport Coordinator” assigned to each move from start to finish
- Reliable timed services with the unique “On Time Every Time” guarantee
- “White Glove” service when packing and unpacking (free for disabled veterans)
- Friendly, courteous drivers and staff members
- Trucks that optimize the experience with clean interiors and exteriors
- Online reservation system with 24/7 Chat line
Box Truck Industry Analysis
The box truck industry is expected to grow over the next five years to over $15 trillion during the next five years.
- The growth will be driven by an increased number of customers who will request packing and unpacking of goods, in addition to moving services. This will be primarily because, as the elderly population grows, more seniors will move and will require more assistance in doing so.
- The growth will be driven by an increase in the population of the U.S. and, in particular, in the Ocala region, where younger families are employed by DisneyWorld and other major attractions. In particular, white glove packing and unpacking will be an option they will choose.
- The growth of the box truck transport industry will grow as big box retailers and businesses rely on outside transport to carry goods and furnishings on a contract basis.
- Businesses will be expected to expand services in the coming years, with box transport likely to expand as well. The size of box trucks will get both smaller are larger, as customer demand begins to specify the size and type of services desired.
- Costs will likely be reduced, as fuel pricing will return to lower levels and oil reserves are released. There will be more owner-operator services within the industry, creating healthy competition, which will also create a lower-cost infrastructure for trucks and trucking equipment overall.
Download the Box Truck business plan template (including a customizable financial model) to your computer here <–
Customer Analysis
Demographic Profile of Target Market
ProHaul Solutions will target individuals and families who need local transport services. They will target small and large businesses in the greater Ocala, Florida area. They will target those who need packing and unpacking services. They are targeting those who are changing business locations. They will target businesses who are going out of business and need furniture removal. They will target individuals who must have pick-up and delivery on specific days, at specific times.
The precise demographics for ProHaul Solutions are:
| Total | Percent | |
|---|---|---|
| Total population | 1,680,988 | 100% |
| Male | 838,675 | 49.9% |
| Female | 842,313 | 50.1% |
| 20 to 24 years | 114,872 | 6.8% |
| 25 to 34 years | 273,588 | 16.3% |
| 35 to 44 years | 235,946 | 14.0% |
| 45 to 54 years | 210,256 | 12.5% |
| 55 to 59 years | 105,057 | 6.2% |
| 60 to 64 years | 87,484 | 5.2% |
| 65 to 74 years | 116,878 | 7.0% |
| 75 to 84 years | 52,524 | 3.1% |
Customer Segmentation
ProHaul Solutions will primarily target the following customer profiles:
- Individuals and families who are moving locally or regionally
- Companies moving furnishings or going out of business
- Those who need packing and unpacking of goods
- Customers who need communication throughout the move
- Customers who require exact pick-up and delivery dates
- Those who need special services (disabled, injured)
Competitive Analysis
Direct and Indirect Competitors
ProHaul Solutions will face competition from other companies with similar business profiles. A description of each competitor company is below.
Ocala Box Truck Transport
Ocala Box Truck Transport has a fleet of six box trucks in various sizes and capacities. The trucks are used for transporting goods, equipment, or furniture over short to medium distances within the Ocala region. The business hires truck drivers who own their box trucks to contract for deliveries for residential moving or commercial deliveries.
Ocala Box Truck Transport was established in 1988 and has garnered a reputation for being courteous and fair to their drivers, as well as offering on-time service for their customers. They specialize in residential moving, with that customer segment accounting for 88% of their total business. Commercial deliveries account for the remaining 12% of their business. The company does not provide white glove service, but offers a contractor who will provide service, with a percentage of the fees going to Ocala Box Truck Transport for the referral.
Florida Box Haulers
Florida Box Haulers is a Orlando-based box truck transport company that serves the greater Florida area. The company specializes in transporting furnishings and office equipment for businesses that are moving in-state. Their trucks vary in size from 22 to 26 feet, which allows for exact planning and estimations to reduce costs and improve transport times by acquiring the exact truck sizes needed. The company, an S-Corporation, has twenty-two employees and has been in business since 1999. Several of the employees listed are part of the S-Corporation and work part-time while in college. Owned by Ray Keller, a former long-haul truck driver, the company is known for precise loading of office furnishings that result in only one-half percent of breakage or damage to property transported. This low breakage report is the key to much of the company’s success, as advertising and marketing promotions frequently tout this performance indicator as a major success.
Two Guys On The Move
An indirect competitor, Two Guys On The Move, offer their local Ocala moving services to retail appliance and furnishing stores. The stores contract with the company and create their schedules for delivery per the store representatives who work with the clients. The movers do not have direct relationships with the customers, with the exception of offloading goods at designated times. The owners of this business, Ray Thomas and Tommy Knight, have been moving furnishings and office equipment since college and have developed a pattern between them of coordinating moves that are profitable for the company. They employ college students to assist with moves when available, all of them on an as-needed basis, and paid in cash.
Ray and Tommy have hired their wives, Cookie and Tami, to be the office team overseeing accounting, office management, customer relations and website traffic. Cookie and Tami receive online orders from the appliance and furnishing stores, which are then communicated to the drivers with schedules and timed routes included.
Download the Box Truck business plan template (including a customizable financial model) to your computer here <–
Competitive Advantage
ProHaul Solutions will be able to offer the following advantages over their competition:
- Friendly, knowledgeable, and highly-qualified team at ProHaul Solutions
- All drivers have at least 5 years of experience (no part-time or contract drivers)
“White Glove” service provides packing and unpacking, stress-free moving. - Unique “On Time Every Time” guarantee promises all schedules will be met
- Free “White Glove” service for all U.S. disabled veterans
- A dedicated “Transport Coordinator” is assigned to each customer throughout the entire process. The Coordinator is available every day, 7am-10pm, via text or call.
- ProHaul Solutions offers the best pricing in the Ocala region. Their pricing structure is the most cost effective when compared to the competition.
Marketing Plan
Brand & Value Proposition
ProHaul Solutions will offer the unique value proposition to its clientele:
- Highly-qualified team of skilled employees who are able to provide:
- “White Glove” service
- Unique “On Time Every Time” guarantee
- Free “White Glove” service for all U.S. disabled veterans
- Dedicated “Transport Coordinator” for each client
- Unbeatable pricing packages: their pricing structure is the most cost effective when compared to the competition.
Promotions Strategy
The promotions strategy for ProHaul Solutions is as follows:
Word of Mouth/Referrals
ProHaul Solutions has built up an extensive list of contacts over the years by providing exceptional service and expertise to former clients. These former clients have already committed to follow Jason and Daniel Grey in their new company and will help spread the word to associates about the establishment and superior service of ProHaul Solutions.
Professional Associations and Networking
Both Jason and Daniel Grey have been active in professional associations within the box transport industry for several years. They will continue to do so, increasing their networking efforts to bring additional community businesses onboard with their services. They will also increase their efforts to assist non-profits and others who need assistance, but cannot pay full prices. This will attract attention and also serve as a way to pay back the greater Ocala area for their loyalty.
Print Advertising
Direct mail flyers will be sent to all households and businesses in the two weeks before the business launch. The flyers will include a one-time promotion for discounted services when the promotion pricing is redeemed within the first month of business.
Website/SEO Marketing
ProHaul Solutions will extensively utilize their website as a means of communication and moving reservations. Danielle Montoya, the Senior Customer Service Manager, will oversee communication with customers on the website and handle any concerns or complaints that may surface. She will also respond to positive reviews and post announcements or upcoming events within the company.
The website will be well organized, informative, and list all services that ProHaul Solutions provides. The website will also list their contact information and list their available open dates for transport to enable customers to readily see when they might want to choose services on any given date. SEO marketing tactics will be employed so that anytime someone types in the Google or Bing search engine “transport company” or “moving company near me”, ProHaul Solutions will be listed at the top of the search results.
Pricing
The pricing of ProHaul Solutions will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.
Operations Plan
The following will be the operations plan for ProHaul Solutions.
Operation Functions:
- Jason Grey will be the Co-owner and President of the company. He will oversee all staff and manage client relations.
Download the Box Truck business plan template (including a customizable financial model) to your computer here <–
Milestones:
ProHaul Solutions will have the following milestones completed in the next six months.
- 5/1/202X – Finalize contract to lease building space
- 5/15/202X – Finalize personnel and staff employment contracts for ProHaul Solutions
- 6/1/202X – Finalize client contracts for ProHaul Solutions
- 6/15/202X – Begin networking at industry events
- 6/22/202X – Begin moving into ProHaul Solutions building space
- 7/1/202X – ProHaul Solutions opens for business
Management Team
ProHaul Solutions will be owned and operated jointly by Jason Grey and Daniel Grey, brothers who are former employees of a national box truck business based in Orlando, Florida. They have recruited from their wide circle of associates three highly-qualified individuals: Jake Hamilton, Pete Quist, and Danielle Montoya.
Jason and Daniel Grey are graduates of Ocala Community College, where both obtained Associate’s degrees in Business Management. Jason and Daniel began working in their former business as box truck drivers, working their way during fifteen years to managerial positions in charge of driver and delivery functions, overseeing scheduling, routing, human resources management and client relations. While at their former employment positions, Jason focused on client relations, solving issues on behalf of customers and the business owners, while Daniel focused on driver scheduling, operations and employee relations.
Jake Hamilton was formerly a Staff Accountant, working at the same previous employer for ten years. He will retain his title and role in the new business, overseeing the bookkeeper and administrative team.
Pete Quist was also formerly employed with Jason and Daniel Grey, where he served as the Truck Maintenance Manager and he will continue in that capacity in his new role. He will oversee a fleet of 15 trucks to start, including the maintenance, refueling, customer relations, and other aspects of transport.
Danielle Montoya was formerly a customer service representative who will now take on the role of Senior Customer Service Manager. She will work directly with customers, setting up schedules, answering questions and managing all client contracts.
Financial Plan
Key Revenue & Costs
The revenue drivers for ProHaul Solutions are the transport fees they will charge to the customers and clients for their transportation and handling services.
The cost drivers will be the overhead costs required in order to staff the ProHaul Solutions company. The expenses will be the payroll cost, leases, utilities, truck equipment, supplies, and marketing materials.
Funding Requirements and Use of Funds
ProHaul Solutions is seeking $200,000 in debt financing to launch its box truck transportation business. The funding will be dedicated toward securing the building and office space and purchasing truck equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, leases, and marketing costs for the direct mail flyers and association memberships. The breakout of the funding is below:
- Building space build-out: $20,000
- Truck equipment, supplies, and materials: $10,000
- Three months of overhead expenses (payroll, rent, utilities): $150,000
- Marketing costs: $10,000
- Working capital: $10,000
Download the Box Truck business plan template (including a customizable financial model) to your computer here <–
Key Assumptions
The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.
- Number of Transports Per Month: 28
- Average Fees per Month: $78,000
- Office Lease per Year: $100,000
Financial Projections
Income Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| Revenues | ||||||
| Total Revenues | $360,000 | $793,728 | $875,006 | $964,606 | $1,063,382 | |
| Expenses & Costs | ||||||
| Cost of goods sold | $64,800 | $142,871 | $157,501 | $173,629 | $191,409 | |
| Lease | $50,000 | $51,250 | $52,531 | $53,845 | $55,191 | |
| Marketing | $10,000 | $8,000 | $8,000 | $8,000 | $8,000 | |
| Salaries | $157,015 | $214,030 | $235,968 | $247,766 | $260,155 | |
| Initial expenditure | $10,000 | $0 | $0 | $0 | $0 | |
| Total Expenses & Costs | $291,815 | $416,151 | $454,000 | $483,240 | $514,754 | |
| EBITDA | $68,185 | $377,577 | $421,005 | $481,366 | $548,628 | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| EBIT | $41,025 | $350,417 | $393,845 | $454,206 | $521,468 | |
| Interest | $23,462 | $20,529 | $17,596 | $14,664 | $11,731 | |
| PRETAX INCOME | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Use of Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Taxable Income | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Income Tax Expense | $6,147 | $115,461 | $131,687 | $153,840 | $178,408 | |
| NET INCOME | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 |
Balance Sheet
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| ASSETS | ||||||
| Cash | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 | |
| Accounts receivable | $0 | $0 | $0 | $0 | $0 | |
| Inventory | $30,000 | $33,072 | $36,459 | $40,192 | $44,308 | |
| Total Current Assets | $184,257 | $381,832 | $609,654 | $878,742 | $1,193,594 | |
| Fixed assets | $180,950 | $180,950 | $180,950 | $180,950 | $180,950 | |
| Depreciation | $27,160 | $54,320 | $81,480 | $108,640 | $135,800 | |
| Net fixed assets | $153,790 | $126,630 | $99,470 | $72,310 | $45,150 | |
| TOTAL ASSETS | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 | |
| LIABILITIES & EQUITY | ||||||
| Debt | $315,831 | $270,713 | $225,594 | $180,475 | $135,356 | |
| Accounts payable | $10,800 | $11,906 | $13,125 | $14,469 | $15,951 | |
| Total Liability | $326,631 | $282,618 | $238,719 | $194,944 | $151,307 | |
| Share Capital | $0 | $0 | $0 | $0 | $0 | |
| Retained earnings | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| Total Equity | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| TOTAL LIABILITIES & EQUITY | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 |
Cash Flow Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| CASH FLOW FROM OPERATIONS | ||||||
| Net Income (Loss) | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 | |
| Change in working capital | ($19,200) | ($1,966) | ($2,167) | ($2,389) | ($2,634) | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| Net Cash Flow from Operations | $19,376 | $239,621 | $269,554 | $310,473 | $355,855 | |
| CASH FLOW FROM INVESTMENTS | ||||||
| Investment | ($180,950) | $0 | $0 | $0 | $0 | |
| Net Cash Flow from Investments | ($180,950) | $0 | $0 | $0 | $0 | |
| CASH FLOW FROM FINANCING | ||||||
| Cash from equity | $0 | $0 | $0 | $0 | $0 | |
| Cash from debt | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow from Financing | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow | $154,257 | $194,502 | $224,436 | $265,355 | $310,736 | |
| Cash at Beginning of Period | $0 | $154,257 | $348,760 | $573,195 | $838,550 | |
| Cash at End of Period | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 |
Box Truck Business Plan FAQs
What Is a Box Truck Business Plan?
A box truck business plan is a plan to start and/or grow your box truck business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
You can easily complete your Box Truck business plan using our Box Truck Business Plan Template here.
What are the Main Types of Box Truck Businesses?
There are a number of different kinds of box truck businesses, some examples include: Moving van box truck, Delivery box truck, and Junk removal box truck.
How Do You Get Funding for Your Box Truck Business Plan?
Box Truck businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.
What are the Steps To Start a Box Truck Business?
Starting a box truck business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.
1. Develop A Box Truck Business Plan - The first step in starting a business is to create a detailed box truck business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.
2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your box truck business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your box truck business is in compliance with local laws.
3. Register Your Box Truck Business - Once you have chosen a legal structure, the next step is to register your box truck business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.
4. Identify Financing Options - It’s likely that you’ll need some capital to start your box truck business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.
5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.
6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.
7. Acquire Necessary Box Truck Equipment & Supplies - In order to start your box truck business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.
8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your box truck business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.
Learn more about how to start a successful box truck business: