Boutique Business Plan
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We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Boutiques.
Below is a template to help you create each section of your Boutique business plan.
Executive Summary
Business Overview
Bella Chic Boutique is a startup women’s fashion and accessory boutique located in Dallas, Texas. The company is founded by Terri Jameson, a fashion designer who has created a successful and vibrant business designing fashions for her private customers through word-of-mouth referrals during the past twelve years. Terri is now looking to increase her product line and her sales by opening the boutique that will carry her clothing line to the next level.
In addition to the clothing pieces offered, Terri will curate an assortment of accessories and shoes to accompany the fashions she creates. Her associate, Mari Hodges, who has been her fashion assistant for ten years, has been recruited to be the Manager of the Boutique. Mari will oversee staff and ensure the general atmosphere of the boutique reflects the personal taste and style selections of Terri Jameson.
Product Offering
The following are the products and services that Bella Chic Boutique will provide:
- Curated fashion pieces that are on-trend and relevant to the activities of the Dallas social environment: casual, social, and evening wear
- Exceptional customer service, including customer sizes, needs and preferences on file
- Designer accessories and shoes to accompany the fashion clothing
- Inclusive sizes to fit all women comfortably and appropriately
- Trunk sales to encourage small communities of women
- One-to-one personalized service upon request
- Champagne and petite chocolates for each client upon entering the boutique
Customer Focus
Bella Chic Boutique will target all women of the Dallas area and surrounding communities. They will target current and former clients of Terri Jameson, along with friends and associates of those customers. They will target members of clubs, women’s groups, community associations and businesses who seek to build their wardrobe to the level of excellence and beauty. No matter who the client may be, Bella Chic Boutique will welcome and encourage each new friend to become a member of the Bella Chic Boutique friendship circle.
Management Team
Bella Chic Boutique will be owned and operated by Terri Jameson. Terri Jameson is a fashion designer who has created a successful and vibrant business designing fashions for her private customers through word-of-mouth referrals during the past twelve years.
Terri has a Bachelor’s degree in Fashion Design from the Fashion & Design Institute in Los Angeles, California and has worked in numerous locations around the world, developing her fashion style and assisting fashion designers in building their own businesses.
Terri Jameson has recruited her associate, Mari Hodges, who has been her fashion assistant for ten years, to be the Manager of the Boutique. Mari will oversee staff and ensure the general atmosphere of the boutique reflects the personal taste and style selections of Terri Jameson.
Success Factors
Bella Chic Boutique will be able to achieve success by offering the following competitive advantages:
- Friendly, knowledgeable, and highly qualified team of Bella Chic Boutique
- Comprehensive menu of products and services that will appeal to all women of any size and reflect the personal style of Terri Jameson and her brand.
- Personal one-on-one styling upon client request.
- Trunk shows for small groups to form “communities”
- Champagne and petite chocolates upon entering the boutique
- Bella Chic Boutique understands that most women must work within a budget. In respect of that, the prices are reasonable and, sometimes, negotiable.
Download the Boutique business plan template (including a customizable financial model) to your computer here <–
Financial Highlights
Bella Chic Boutique is seeking $200,000 in debt financing to launch its Bella Chic Boutique. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the social media marketing strategies and other marketing costs. The breakout of the funding is below:
- Office space build-out: $20,000
- Office equipment, supplies, and materials: $10,000
- Three months of overhead expenses (payroll, rent, utilities): $150,000
- Marketing costs: $10,000
- Working capital: $10,000
The following graph outlines the financial projections for Bella Chic Boutique.
Company Overview
Who is Bella Chic Boutique?
Bella Chic Boutique is a newly established, full-service women’s boutique in Dallas, Texas and surrounding communities. Bella Chic Boutique will offer the most cost-effective fashion designs for every society occasion, including daytime, evening wear, and special events. Bella Chic Boutique will provide a comprehensive selection of clothing, accessories and footware for women of all sizes to wear and enjoy. Their full-service approach includes one-on-one styling service, if requested, and champagne and petite chocolates for each customer who enters the boutique.
Bella Chic Boutique will be able to sell at retail a full line of fashion designs, accessories and footwear, including sunglasses, handbags, and beauty wraps. The team of professionals are highly qualified and experienced in both fashion and personal fittings to assist clients in looking their best. Bella Chic Boutique removes all headaches and issues of the clothing shopping experience and ensures a lovely exploration for each customer into high-end and beautiful fashion clothing, while Belle Chic Boutique delivers the best in customer service.
Bella Chic Boutique History
Since incorporation, Bella Chic Boutique has achieved the following milestones:
- Registered Bella Chic Boutique, LLC to transact business in the state of Texas.
- Has a contract in place at one of the office buildings. Mari will manage the set up of its office and meeting areas within the 10,000 square foot space.
- Reached out to numerous contacts to include current customers and former customers.
- Began recruiting a staff of four sales representatives and office personnel to work at Bella Chic Boutique.
Bella Chic Boutique Services
The following will be the products and services Bella Chic Boutique will provide:
- Curated fashion pieces that are on-trend and relevant to the activities of the Dallas social environment: casual, social, and evening wear
- Exceptional customer service, including customer sizes, needs and preferences on file
- Designer accessories and footwear to accompany the fashion clothing
- Inclusive sizes to fit all women comfortably and appropriately
- Trunk sales to encourage small communities of women
- One-to-one personalized service upon request
- Champagne and petite chocolates for each client upon entering the boutique
Industry Analysis
The women’s boutique industry is expected to grow over the next five years to over $28 billion.
The growth will be driven by the need to maximize the time/results during a shopping experience.
The growth will also be driven by the personalized service and special sizes that can be obtained in boutiques.
The growth will also be driven by the need to try on clothing rather than order them online.
The growth will be driven by customers who like the communities that are created with like-minded clients.
Costs will likely be reduced as clothing supply chains open further and more Asian countries become open to manufacturing upper-end clothing for quality designers.
Costs will also be reduced as more women choose the boutique experiences and results, allowing more clothing to be sold and moving the trend forward.
Download the Boutique business plan template (including a customizable financial model) to your computer here <–
Customer Analysis
Demographic Profile of Target Market
Bella Chic Boutique will target those women in Dallas, Texas and the surrounding communities. They will target busy professional women who have little time to shop. They will target groups of friends who will enjoy trunk shows. They will target community and business groups to encourage groups to shop together.
The precise demographics for Bella Chic Boutique are:
| Total | Percent | |
|---|---|---|
| Total population | 1,680,988 | 100% |
| Male | 838,675 | 49.9% |
| Female | 842,313 | 50.1% |
| 20 to 24 years | 114,872 | 6.8% |
| 25 to 34 years | 273,588 | 16.3% |
| 35 to 44 years | 235,946 | 14.0% |
| 45 to 54 years | 210,256 | 12.5% |
| 55 to 59 years | 105,057 | 6.2% |
| 60 to 64 years | 87,484 | 5.2% |
| 65 to 74 years | 116,878 | 7.0% |
| 75 to 84 years | 52,524 | 3.1% |
Customer Segmentation
Bella Chic Boutique will primarily target the following customer profiles:
- Women who have discretionary income
- Professional women who work near the city center
- Clubs, groups and associations who enjoy meeting at trunk shows
- Women who need personalized services
- Women who need specialty sizes
- Women who enjoy casual social outings
- Women who want footwear and accessories that complete their fashion purchases
Competitive Analysis
Direct and Indirect Competitors
Bella Chic Boutique will face competition from other companies with similar business profiles. A description of each competitor company is below.
True Bleu Boutique
True Bleu Boutique provides fashion clothing that is hand-selected and curated for women who enjoy clothes of the 1980s and 1990s. This includes tie-dyed fashion looks, bright solid clothing pieces, harem pants, halter tops and other fun-and-fashionable clothing and accessories.
The message of True Bleu Boutique is to “Find Your Fun in Fashion” and the owners, Marty and Mary Turner design the apparel that fits the brand message. Marty and Mary have been well-known fashion designers in the Dallas and Fort Worth areas for over twenty years. They provide wedding apparel, personalized designer clothing items that are made for one client at a time, and they enjoy large gatherings of customers who can select apparel from a Seasonal Bleu Show four times a year. The current business has garnered millions of dollars in revenue; however, during the pandemic most of the assets were devalued due to lack of business. They now hope to reignite their client base and grow the business once again.
Ecstasy Boutique
The owner of Ecstasy Boutique is focused on gauze and chiffon apparel that can be worn at the beach, in the tropics, during the summer months, or as leisurewear. The looks are flowy, sheer and lightweight, leading to an epiphany of enjoyment while wearing the pieces of Suzanne Stillwell. Established in 2015, the Ecstacy Boutique caters to women aged from 30 to 50 years and has many selections that can be handmade to match children’s dresses and leisurewear in fashionable sets.
Suzanne Stillwell is the owner and operator of Ecstasy Boutique and offers a plethora of choices of chiffon, gauze, sheer and lightweight fashion pieces specifically designed by Suzanne. The apparel is often seen layered over other pieces or crafted to be layered appropriately. There are extensive displays of jewelry items available for purchase, including jewel-toned leather-bound agate stones, light bracelets and necklaces and other simple pieces. There are no footwear items offered. Trunk shows are not offered; however, personalized service is available for a fee.
The 5 & Dime Shop
The 5 & Dime Shop is focused on providing gently used fashion designer clothing for resale. The shop is extremely popular with young women who are working in the central city area of Dallas, where the shop is located. Inside the shop are racks filled with designer clothing, most of it labeled and priced according to the proprietor’s gauge of value and resale value.
Judy Compella, an enthusiastic buyer of old clothing, is often seen at The 5 & Dime Shop, either helping customers find something fun to wear or buying clothing from the closets of women within the Dallas area. Although the concept for the shop is strong, Judy’s determination to keep the shop small and friendly has limited the revenue and thus the profits accrued.
Download the Boutique business plan template (including a customizable financial model) to your computer here <–
Competitive Advantage
Bella Chic Boutique will be able to offer the following advantages over their competition:
- Friendly, knowledgeable, and highly qualified team of Bella Chic Boutique
- Comprehensive menu of products and services that will appeal to all women of any size and reflect the personal style of Terri Jameson and her brand.
- Personal one-on-one styling upon client request.
- Trunk shows for small groups to form “communities”
- Champagne and petite chocolates upon entering the boutique
- Bella Chic Boutique understands that most women must work within a budget. In respect of that, the prices are reasonable and, sometimes, negotiable.
- Their pricing structure is the most cost effective compared to the competition.
Marketing Plan
Brand & Value Proposition
Bella Chic Boutique will offer the unique value proposition to its clientele:
- Highly-qualified team of skilled employees who are able to provide a complete selection of fashion designer clothing that meets their size and style preferences.
- Trunk shows on a seasonal basis that encourage communities of women
- Accessories and footwear that complement the fashion apparel
- Skilled, personalized service by the fashion designer to ensure perfected looks
- Reasonable pricing and service charges
Promotions Strategy
The promotions strategy for Bella Chic Boutique is as follows:
Word of Mouth/Referrals
Bella Chic Boutique has built up an extensive list of client contacts over the years by providing exceptional service and expertise to the clients of Terri Jameson and Mari Hodges. Bella Chic Boutique clients will follow them to their new company and help spread the word of Bella Chic Boutique.
Professional Associations and Networking
Terri Jameson and Mari Hodges will join and attend professional associations and networking events to bring the Bella Chic Boutique to the minds of each attendee when they or someone they know needs beautifully-crafted clothing for any event.
Print Advertising
Two weeks before launch, a direct mail piece will be sent to each resident within the greater Dallas area to invite clients and visitors to come through the door at Belle Chic Boutique. The direct mail piece will offer a personalized service of 30 minutes in consultation with Terri or Mari and will also offer a 20% discount off everything in the boutique if redeemed within the first two weeks of business.
Website/SEO Marketing
Bella Chic Boutique will utilize social media and their website to announce the launch and build out their clientele in this new company. The website will be well organized, informative, and list all their services that Bella Chic Boutique is able to provide. The website will also list their contact information and demonstrate fashion designs that are available for purchase. The website will contain SEO marketing tactics so that anytime someone types in the Google or Bing search engine “designer boutique” or “boutique near me”, Bella Chic Boutique will be listed at the top of the search results.
Pricing
The pricing of Bella Chic Boutique will be reasonable and on par with competitors so customers feel they receive excellent value when purchasing their services.
Operations Plan
The following will be the operations plan for Bella Chic Boutique.
Operation Functions:
- Terri Jameson will be the Owner and President of the company. She will oversee client relations and product previews, ordering and client relations with both entities.
- Mari Hodges, a current fashion assistant, will be the Manager of the boutique and oversee staff, ensure the general atmosphere reflects Terri’s style, and carry the message of Bella Chic Boutique forward. Mari will oversee staff and ensure the general atmosphere of the boutique reflects the personal taste and style selections of Terri Jameson.
- Terri has a Bachelor’s degree in Fashion Design from the Fashion & Design Institute in Los Angeles, California and has worked in numerous locations around the world, developing her fashion style and assisting fashion designers in building their own businesses.
Download the Boutique business plan template (including a customizable financial model) to your computer here <–
Milestones:
Bella Chic Boutique will have the following milestones completed in the next six months.
- 5/1/202X – Finalize contract to lease office space
- 5/15/202X – Finalize personnel and staff employment contracts for the Bella Chic Boutique
- 6/1/202X – Finalize buyer contracts for Bella Chic Boutique
- 6/15/202X – Begin networking at association events
- 6/22/202X – Begin moving into Bella Chic Boutique office
- 7/1/202X – Bella Chic Boutique opens its office for business
Management Team
Bella Chic Boutique will be owned and operated by Terri Jameson. Terri Jameson is a fashion designer who has created a successful and vibrant business designing fashions for her private customers through word-of-mouth referrals during the past twelve years.
Terri has a Bachelor’s degree in Fashion Design from the Fashion & Design Institute in Los Angeles, California and has worked in numerous locations around the world, developing her fashion style and assisting fashion designers in building their own businesses.
Terri Jameson has recruited her associate, Mari Hodges, who has been her fashion assistant for ten years, to be the Manager of the Boutique. Mari will oversee staff and ensure the general atmosphere of the boutique reflects the personal taste and style selections of Terri Jameson.
Financial Plan
Key Revenue & Costs
The revenue drivers for Bella Chic Boutique are the clothing fees they will charge to the customers for their products and services. .
The cost drivers will be the overhead costs required in order to staff the Bella Chic Boutique. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.
Funding Requirements and Use of Funds
Bella Chic Boutique is seeking $200,000 in debt financing to launch its fashion designer boutique. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:
- Office space build-out: $20,000
- Office equipment, supplies, and materials: $10,000
- Three months of overhead expenses (payroll, rent, utilities): $150,000
- Marketing costs: $10,000
- Working capital: $10,000
Download the Boutique business plan template (including a customizable financial model) to your computer here <–
Key Assumptions
The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.
- Number of Customers Per Month: 500
- Average Fees per Month: $62,500
- Office Lease per Year: $100,000
Financial Projections
Income Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| Revenues | ||||||
| Total Revenues | $360,000 | $793,728 | $875,006 | $964,606 | $1,063,382 | |
| Expenses & Costs | ||||||
| Cost of goods sold | $64,800 | $142,871 | $157,501 | $173,629 | $191,409 | |
| Lease | $50,000 | $51,250 | $52,531 | $53,845 | $55,191 | |
| Marketing | $10,000 | $8,000 | $8,000 | $8,000 | $8,000 | |
| Salaries | $157,015 | $214,030 | $235,968 | $247,766 | $260,155 | |
| Initial expenditure | $10,000 | $0 | $0 | $0 | $0 | |
| Total Expenses & Costs | $291,815 | $416,151 | $454,000 | $483,240 | $514,754 | |
| EBITDA | $68,185 | $377,577 | $421,005 | $481,366 | $548,628 | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| EBIT | $41,025 | $350,417 | $393,845 | $454,206 | $521,468 | |
| Interest | $23,462 | $20,529 | $17,596 | $14,664 | $11,731 | |
| PRETAX INCOME | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Use of Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Taxable Income | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Income Tax Expense | $6,147 | $115,461 | $131,687 | $153,840 | $178,408 | |
| NET INCOME | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 |
Balance Sheet
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| ASSETS | ||||||
| Cash | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 | |
| Accounts receivable | $0 | $0 | $0 | $0 | $0 | |
| Inventory | $30,000 | $33,072 | $36,459 | $40,192 | $44,308 | |
| Total Current Assets | $184,257 | $381,832 | $609,654 | $878,742 | $1,193,594 | |
| Fixed assets | $180,950 | $180,950 | $180,950 | $180,950 | $180,950 | |
| Depreciation | $27,160 | $54,320 | $81,480 | $108,640 | $135,800 | |
| Net fixed assets | $153,790 | $126,630 | $99,470 | $72,310 | $45,150 | |
| TOTAL ASSETS | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 | |
| LIABILITIES & EQUITY | ||||||
| Debt | $315,831 | $270,713 | $225,594 | $180,475 | $135,356 | |
| Accounts payable | $10,800 | $11,906 | $13,125 | $14,469 | $15,951 | |
| Total Liability | $326,631 | $282,618 | $238,719 | $194,944 | $151,307 | |
| Share Capital | $0 | $0 | $0 | $0 | $0 | |
| Retained earnings | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| Total Equity | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| TOTAL LIABILITIES & EQUITY | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 |
Cash Flow Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| CASH FLOW FROM OPERATIONS | ||||||
| Net Income (Loss) | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 | |
| Change in working capital | ($19,200) | ($1,966) | ($2,167) | ($2,389) | ($2,634) | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| Net Cash Flow from Operations | $19,376 | $239,621 | $269,554 | $310,473 | $355,855 | |
| CASH FLOW FROM INVESTMENTS | ||||||
| Investment | ($180,950) | $0 | $0 | $0 | $0 | |
| Net Cash Flow from Investments | ($180,950) | $0 | $0 | $0 | $0 | |
| CASH FLOW FROM FINANCING | ||||||
| Cash from equity | $0 | $0 | $0 | $0 | $0 | |
| Cash from debt | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow from Financing | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow | $154,257 | $194,502 | $224,436 | $265,355 | $310,736 | |
| Cash at Beginning of Period | $0 | $154,257 | $348,760 | $573,195 | $838,550 | |
| Cash at End of Period | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 |
Boutique Business Plan FAQs
What Is a Boutique Business Plan?
A boutique business plan is a plan to start and/or grow your boutique business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
You can easily complete your Boutique business plan using our Boutique Business Plan Template here.
What are the Main Types of Boutique Businesses?
There are a number of different kinds of boutique businesses, some examples include: High-End Fashion, Sports/Athletic Clothing, Lingerie, Maternity, Kids Clothing, Wedding Dresses, Suits, and Hip Hop Clothing.
How Do You Get Funding for Your Boutique Business Plan?
Boutique businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.
What are the Steps To Start a Boutique Business?
Starting a boutique business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.
1. Develop A Boutique Business Plan - The first step in starting a business is to create a detailed boutique business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.
2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your boutique business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your boutique business is in compliance with local laws.
3. Register Your Boutique Business - Once you have chosen a legal structure, the next step is to register your boutique business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.
4. Identify Financing Options - It’s likely that you’ll need some capital to start your boutique business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.
5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.
6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.
7. Acquire Necessary Boutique Equipment & Supplies - In order to start your boutique business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.
8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your boutique business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.
Learn more about how to start a successful boutique business: