Non-Emergency Medical Transportation Business Plan
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Below is a template to help you create each section of your Non-Emergency Medical Transportation business plan.
Executive Summary
Business Overview
Wheeler Medical Transport was formed one year ago to help patients travel to their non-emergency medical appointments. Many people with chronic or serious conditions do not have access to transportation or are unable to drive a car on their own. This makes it extremely difficult for them to go to doctor’s appointments or other important procedures. Our mission is to provide affordable transportation services so that everyone can easily access the medical care they need.
Our company provides transportation services for a variety of situations such as doctor’s appointments, hospital visits, mental health appointments, physical therapy appointments, and more. We serve patients that cannot travel to these appointments on their own, such as patients with cognitive impairments or patients who are elderly. We also help anyone who simply doesn’t have accessible transportation or who doesn’t feel comfortable driving in their condition. We also allow our clients to bring their caregivers or a friend or family member to accompany them.
Wheeler Medical Transport is founded and run by John Wheeler. John has worked in the medical industry for ten years as an administrative employee. Throughout his career, he noticed that many patients did not have transportation to attend all their required medical appointments. This inspired him to create a company that can help patients with this issue. His mission is to create a transportation company who’s focus in every aspect of the business is on personal attention and empathy.
Product Offering
Wheeler Medical Transport offers non-emergency medical transportation services in two ways. First, we arrange travel for “single transport” clients. These clients only need our service once, such as going home after a hospital visit or needing round-trip transport for an important procedure or operation. These arrangements can be easily made via our website or through a phone call to our customer service line.
The second type of non-emergency medical transportation offered by Wheeler Medical Transport is a “Client Care Package.” This includes a set number of transport services in packages of 5,10, or 20 round-trips. Clients opt for these packages when they regularly utilize our services. For example, a client who needs to visit a physical therapist on a bi-weekly basis would want to purchase a Client Care Package of 10 round-trips to facilitate a month of regular service. Because our Client Care Packages are discounted and bundled for our clients, costs overall are lower. Our services are set at a lower cost than all of our competitors when our Client Care Packages are used. Arrangements for a Client Care Package can be made via website or by phone call.
Customer Focus
Wheeler Medical Transport serves clients within a 20 mile radius of San Antonio, Texas. We primarily serve patients who need either one time or regular transportation to non-emergency medical appointments. Like any city, San Antonio has a large population, with many residents living with chronic health conditions. Not everyone has easy access to a vehicle or public transportation. Therefore, we will market our services to patients and their caregivers so we can help them get to their appointments.
Management Team
Wheeler Medical Transport has recently been formed as a S-corporation by John Wheeler. John worked on the administrative team of a local hospital and saw that many patients struggled to get to their appointments because they did not have transportation. John decided to start a business that can help patients without good transportation get to their appointments on time. He is joined by several other medical and non-medical professionals who are passionate about achieving this same goal.
In addition to his experience in the medical industry, John has a Bachelor’s degree in Business and a Master’s degree in Hospital Administration.
Success Factors
Wheeler Medical Transport will be able to achieve success by offering the following competitive advantages:
- Patient-oriented service: Wheeler Medical Transport will have a staff that prioritizes the needs of the patients and focuses on building long-term relationships based on support and empathy.
- Management: John Wheeler has a genuine passion to help the community. Because of his previous experience and reputation in the medical community, he has the knowledge, experience, and connections that will help the company succeed.
- Quality Care: Patients who utilize our transportation services will experience the highest quality care in the industry. From the moment they book an appointment, they will receive significant personal attention to ensure all of their transportation needs are met.
- Pricing: Wheeler Medical Transport’s pricing will be more affordable than its competition. Patients can expect quick and quality transportation for less than what other companies charge.
Download the Non-Emergency Medical Transportation business plan template (including a customizable financial model) to your computer here <–
Financial Highlights
Wheeler Medical Transport is currently seeking $550,000 to launch broad initiatives of the company plan, employ additional personnel, and add service transport vans. The capital will be used for funding capital expenditures, salaries, marketing expenses, and working capital.
Specifically, these funds will be used as follows:
- Office design and build out: $100,000
- Service transport vans: $150,000 to purchase three new, fully-equipped non-emergency medical transportation vans
- Equipment, supplies, and inventory: $50,000
- Three months of overhead expenses (payroll, rent, utilities): $150,000
- Marketing costs: $50,000
- Working capital: $50,000
The following graph below outlines the pro forma financial projections for Wheeler Medical Transport.
Company Overview
Who is Wheeler Medical Transport?
Wheeler Medical Transport was formed one year ago to help patients travel to their non-emergency medical appointments. Many people with chronic or serious conditions do not have access to transportation or are unable to drive a car on their own. This makes it extremely difficult for them to go to doctor’s appointments or other important procedures. Our mission is to provide affordable transportation services so that everyone can easily access the medical care they need.
Our company provides transportation services for a variety of situations such as doctor’s appointments, hospital visits, mental health appointments, physical therapy appointments, and more. We serve patients that cannot travel to these appointments on their own, such as patients with cognitive impairments or patients who are elderly. We also help anyone who simply doesn’t have accessible transportation or who doesn’t feel comfortable driving in their condition. We also allow our clients to bring their caregivers or a friend or family member to accompany them.
Wheeler Medical Transport is founded and run by John Wheeler. John has worked in the medical industry for ten years as an administrative employee. Throughout his career, he noticed that many patients did not have transportation to attend all their required medical appointments. This inspired him to create a company that can help patients with this issue. His mission is to create a transportation company who’s focus in every aspect of the business is on personal attention and empathy.
Wheeler Medical Transport’s History
Wheeler Medical Transport has recently been formed as an S-corporation. Since incorporation, the Company has achieved the following milestones:
- Found an office location and signed a Letter of Intent to lease it
- Developed the company’s name, logo, and website
- Determined equipment and inventory requirements
- Began recruiting key employees with experience in the restaurant industry
Wheeler Medical Transport’s Services
Wheeler Medical Transport offers non-emergency medical transportation services in two ways. First, we arrange travel for “single transport” clients. These clients only need our service once, such as going home after a hospital visit or needing round-trip transport for an important procedure or operation. These arrangements can be easily made via our website or through a phone call to our customer service line.
The second type of non-emergency medical transportation offered by Wheeler Medical Transport is a “Client Care Package.” This includes a set number of transport services in packages of 5,10, or 20 round-trips. Clients opt for these packages when they regularly utilize our services. For example, a client who needs to visit a physical therapist on a bi-weekly basis would want to purchase a Client Care Package of 10 round-trips to facilitate a month of regular service. Because our Client Care Packages are discounted and bundled for our clients, costs overall are lower. Our services are set at a lower cost than all of our competitors when our Client Care Packages are used. Arrangements for a Client Care Package can be made via website or by phone call.
Industry Analysis
The non-emergency medical transportation industry has enjoyed strong growth during the past five years. The primary reasons for growth include an aging population that is increasing with “baby boomer” seniors who often require such care, and the recent pandemic, which drove, and continues to drive, non-emergency medical transportation services to the breaking point of capacity.
According to Global Newswire, the current non-emergency medical transportation market was valued at $8,658 million in 2021 and is expected to grow to $15,580 million by 2028, growing at a CAGR of 9%. These figures suggest the two factors for growth discussed in this analysis will continue: an aging population that is increasing in size, and variants of the pandemic that will continue for several years.
The non-emergency medical transportation sector continues to evolve with innovations within the transport industry and new configurations of service vans to accommodate the needs of clients. These improvements drive more passengers to engage the services of non-emergency medical transportation companies, as the comfort and needs of clients increase.
Download the Non-Emergency Medical Transportation business plan template (including a customizable financial model) to your computer here <–
Customer Analysis
Demographic Profile of Target Market
Wheeler Medical Transport currently serves clients within a 20-mile radius of San Antonio, Texas. While the majority of clients live within a 20-minute drive to medical services in the city, many clients live in rural areas that require lengthy transportation schedules and complex driving directions. The drivers within Wheeler Medical Transport are provided with a 3-week orientation in client-service relationships prior to driving, which helps facilitate an understanding of the needs of our clients.
Regardless of the transportation process itself, the demographics of clients are fairly defined as: elderly patients, patients with non-emergency medical or cognitive needs, non-drivers, and patients who are uncomfortable driving on their own.
The demographics of San Antonio are as follows:
| Total | Percent | |
|---|---|---|
| Total population | 1,680,988 | 100% |
| Male | 838,675 | 49.9% |
| Female | 842,313 | 50.1% |
| 20 to 24 years | 114,872 | 6.8% |
| 25 to 34 years | 273,588 | 16.3% |
| 35 to 44 years | 235,946 | 14.0% |
| 45 to 54 years | 210,256 | 12.5% |
| 55 to 59 years | 105,057 | 6.2% |
| 60 to 64 years | 87,484 | 5.2% |
| 65 to 74 years | 116,878 | 7.0% |
| 75 to 84 years | 52,524 | 3.1% |
Customer Segmentation
Wheeler Medical Transport will primarily target the following customer profiles:
- Patients with chronic conditions
- Residents 55+
- Caregivers
Competitive Analysis
Direct and Indirect Competitors
Wheeler Medical Transport will face competition from other companies with similar business profiles. A description of each competitor company is below.
Transport & Care Services
This company offers non-emergency medical transportation within the same 20-mile radius as Wheeler Medical Transport. Rural pick up and return trips are offered, albeit with limited daytime service only. Clients are quoted a single round-trip transportation fee, whether the trip is one-way or round-trip. Discount packages are not offered.
Care4You Transportation
Care4You Transportation has the singular focus of hospital pick-up or return service. As such, focused advertising is directed to hospital patients or other in-patient/out-patient customer segments. Rural customer service is not offered, although stretcher/gurney services to in-city destinations are available. Packages are not offered for customers who require regular service or return trips to the hospital.
LimoMedical
LimoMedical is a luxurious limousine service that offers non-emergency medical transportation within the same 20-mile radius as Wheeler Medical Transport. While the same geographics apply to both companies, the services offered are different: LimoMedical does not offer any seating for wheelchair-bound or lie-down capabilities for stretcher-bound clients, as does Wheeler Medical Transport. The company offers packages for multiple party trips or uses; including bachelor party bus usage and other event-related travel packages.
Download the Non-Emergency Medical Transportation business plan template (including a customizable financial model) to your computer here <–
Competitive Advantage
Wheeler Medical Transport will be able to offer the following advantages over their competition:
- Patient-oriented service: Wheeler Medical Transport will have a staff that prioritizes the needs of the patients and focuses on building long-term relationships based on support and empathy.
- Management: John Wheeler has a genuine passion to help the community. Because of his previous experience and reputation in the medical community, he has the knowledge, experience, and connections that will help the company succeed.
- Quality Care: Patients who utilize our transportation services will experience the highest quality care in the industry. From the moment they book an appointment, they will receive significant personal attention to ensure all of their transportation needs are met.
- Pricing: Wheeler Medical Transport’s pricing will be more affordable than its competition. Patients can expect quick and quality transportation for less than what other companies charge.
Marketing Plan
Brand & Value Proposition
Wheeler Medical Transport will offer the unique value proposition to its clientele:
- The focused attention on all members of the client’s team: support personnel, family members, administrative staff and transport team members.
- A dual-option system of offerings: one-time service or packaged services for regular users.
- Commitment to care and service before, during and after transport services.
Promotions Strategy
The promotions strategy for Wheeler Medical Transport is as follows:
Social Media
Although many elderly clients forego any social media contact, the families of primary clients check social media frequently. The Marketing Manager will frequently post videos, comments, pictures and other encouraging notes.
Website
The current website of Wheeler Medical Transport contains transport information, pricing structures and directions to order transport. Additional elements will include transporting clients on stretchers, transporting those with cognitive decline, and other special needs. Videos of special services will be offered to reassure those clients who are initially uncomfortable or concerned about movement and transfer points.
Partnerships with Local Businesses
Primary clients will be located through the personnel at medical offices, hospitals, and through social workers within the 20-mile radius of the company. Partnering with each to provide non-emergency medical transportation will require special promotions and regular contact with each entity.
Billboards
Wheeler Medical Transport will promote services via a strong brand message on billboards positioned directly across from local hospitals served by our company. Simple, clear messages will be extended to the hospital population as a result.
Pricing
The pricing strategy for Wheeler Medical Transport contains two methods to serve clients:
- “Single trip” (one-way or round-trip) pricing is offered for one-time customers.
- “Customer Care Packages” are offered to primary clients who are or expect to use regular services of Wheeler Medical Transport. Trips are bundled to create discounts for primary clients and a steady stream-of-revenue for Wheeler Medical Transport.
Operations Plan
The following will be the operations plan for Wheeler Medical Transport.
Operation Functions:
- John Wheeler will act as the Founder and CEO of Wheeler Medical Transport. He will oversee the general operations and executive aspects of the business. John has spent the past year hiring the following personnel:
- John is joined by Sara Lopez, who will be the Marketing Manager for the company. She will be in charge of all of the company’s marketing and advertising efforts.
- John is also joined by his son George Wheeler who will be the first driver for the company. He has previously driven for Uber and Lyft, and has considerable experience driving clients to medical appointments.
- John will hire an Administrative Assistant to help with the general administrative duties.
- John will also hire several customer service personnel and drivers to book appointments, provide customer service, and drive patients to their appointments.
Download the Non-Emergency Medical Transportation business plan template (including a customizable financial model) to your computer here <–
Milestones:
Wheeler Medical Transport will have the following milestones complete in the next six months.
- 02/202X Finalize lease agreement
- 03/202X Design and build out Wheeler Medical Transport
- 04/202X Hire and train initial staff
- 05/202X Kickoff of promotional campaign
- 06/202X Launch Wheeler Medical Transport
- 07/202X Reach break-even
Management Team
Wheeler Medical Transport has recently been formed as a S-corporation by John Wheeler. John worked on the administrative team of a local hospital and saw that many patients struggled to get to their appointments because they did not have transportation. John decided to start a business that can help patients without good transportation get to their appointments on time. He is joined by several other medical and non-medical professionals who are passionate about achieving this same goal.
In addition to his experience in the medical industry, John has a Bachelor’s degree in Business and a Master’s degree in Hospital Administration.
Financial Plan
Key Revenue & Costs
The key revenues for Wheeler Medical Transport will come from the fees charged for our transportation services.
The key cost drivers will include van purchases and maintenance expenses, salaries, the lease, and ongoing marketing costs.
Funding Requirements and Use of Funds
Wheeler Medical Transport is currently seeking $550,000 to launch broad initiatives of the company plan, employ additional personnel, and add service transport vans. The capital will be used for funding capital expenditures, salaries, marketing expenses, and working capital.
Specifically, these funds will be used as follows:
- Office design and build out: $100,000
- Service transport vans: $150,000 to purchase three new, fully-equipped non-emergency medical transportation vans
- Equipment, supplies, and inventory: $50,000
- Three months of overhead expenses (payroll, rent, utilities): $150,000
- Marketing costs: $50,000
- Working capital: $50,000
Download the Non-Emergency Medical Transportation business plan template (including a customizable financial model) to your computer here <–
Key Assumptions
The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.
- Number of patients:
- FY 1: 100
- FY 2: 120
- FY 3: 150
- FY 4: 200
- FY 5: 225
- Annual lease: $100,000
- Average annual van maintenance fees: $20,000
Financial Projections
Income Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| Revenues | ||||||
| Total Revenues | $360,000 | $793,728 | $875,006 | $964,606 | $1,063,382 | |
| Expenses & Costs | ||||||
| Cost of goods sold | $64,800 | $142,871 | $157,501 | $173,629 | $191,409 | |
| Lease | $50,000 | $51,250 | $52,531 | $53,845 | $55,191 | |
| Marketing | $10,000 | $8,000 | $8,000 | $8,000 | $8,000 | |
| Salaries | $157,015 | $214,030 | $235,968 | $247,766 | $260,155 | |
| Initial expenditure | $10,000 | $0 | $0 | $0 | $0 | |
| Total Expenses & Costs | $291,815 | $416,151 | $454,000 | $483,240 | $514,754 | |
| EBITDA | $68,185 | $377,577 | $421,005 | $481,366 | $548,628 | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| EBIT | $41,025 | $350,417 | $393,845 | $454,206 | $521,468 | |
| Interest | $23,462 | $20,529 | $17,596 | $14,664 | $11,731 | |
| PRETAX INCOME | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Use of Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Taxable Income | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Income Tax Expense | $6,147 | $115,461 | $131,687 | $153,840 | $178,408 | |
| NET INCOME | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 |
Balance Sheet
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| ASSETS | ||||||
| Cash | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 | |
| Accounts receivable | $0 | $0 | $0 | $0 | $0 | |
| Inventory | $30,000 | $33,072 | $36,459 | $40,192 | $44,308 | |
| Total Current Assets | $184,257 | $381,832 | $609,654 | $878,742 | $1,193,594 | |
| Fixed assets | $180,950 | $180,950 | $180,950 | $180,950 | $180,950 | |
| Depreciation | $27,160 | $54,320 | $81,480 | $108,640 | $135,800 | |
| Net fixed assets | $153,790 | $126,630 | $99,470 | $72,310 | $45,150 | |
| TOTAL ASSETS | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 | |
| LIABILITIES & EQUITY | ||||||
| Debt | $315,831 | $270,713 | $225,594 | $180,475 | $135,356 | |
| Accounts payable | $10,800 | $11,906 | $13,125 | $14,469 | $15,951 | |
| Total Liability | $326,631 | $282,618 | $238,719 | $194,944 | $151,307 | |
| Share Capital | $0 | $0 | $0 | $0 | $0 | |
| Retained earnings | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| Total Equity | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| TOTAL LIABILITIES & EQUITY | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 |
Cash Flow Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| CASH FLOW FROM OPERATIONS | ||||||
| Net Income (Loss) | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 | |
| Change in working capital | ($19,200) | ($1,966) | ($2,167) | ($2,389) | ($2,634) | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| Net Cash Flow from Operations | $19,376 | $239,621 | $269,554 | $310,473 | $355,855 | |
| CASH FLOW FROM INVESTMENTS | ||||||
| Investment | ($180,950) | $0 | $0 | $0 | $0 | |
| Net Cash Flow from Investments | ($180,950) | $0 | $0 | $0 | $0 | |
| CASH FLOW FROM FINANCING | ||||||
| Cash from equity | $0 | $0 | $0 | $0 | $0 | |
| Cash from debt | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow from Financing | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow | $154,257 | $194,502 | $224,436 | $265,355 | $310,736 | |
| Cash at Beginning of Period | $0 | $154,257 | $348,760 | $573,195 | $838,550 | |
| Cash at End of Period | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 |
Non-Emergency Medical Transportation Business Plan FAQs
What Is a Non-emergency Medical Transportation Business Plan?
A non-emergency medical transportation business plan is a plan to start and/or grow your non-emergency medical transportation business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
What are the Main Types of Non-emergency Medical Transportation Businesses?
There are a number of different kinds of non-emergency medical transportation businesses, some examples include: Wheelchair transport, Basic life support, Advanced life support, and Bariatric Transport.
How Do You Get Funding for Your Non-emergency Medical Transportation Business Plan?
Non-emergency Medical Transportation businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.
What are the Steps To Start a Non-emergency Medical Transportation Business?
Starting a non-emergency medical transportation business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.
1. Develop A Non-emergency Medical Transportation Business Plan - The first step in starting a business is to create a detailed non-emergency medical transportation business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.
2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your non-emergency medical transportation business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your non-emergency medical transportation business is in compliance with local laws.
3. Register Your Non-emergency Medical Transportation Business - Once you have chosen a legal structure, the next step is to register your non-emergency medical transportation business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.
4. Identify Financing Options - It’s likely that you’ll need some capital to start your non-emergency medical transportation business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.
5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.
6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.
7. Acquire Necessary Non-emergency Medical Transportation Equipment & Supplies - In order to start your non-emergency medical transportation business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.
8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your non-emergency medical transportation business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.