Wellness Center Business Plan
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We have helped over 2,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Wellness Centers.
Below is a template to help you create each section of your Wellness Center business plan.
Executive Summary
Business Overview
Best Health Wellness Center is a startup wellness center located in Denver, Colorado. The company was founded by Melissa Smith, an experienced physician with over twenty years in the medical field working as a clinical psychiatrist. During her tenure, Melissa has developed a deep understanding of the importance of health and wellness on a person’s quality of life and is passionate about helping people live their best lives. Melissa is confident that her clinical expertise combined with a deep understanding of the wellness market, will enable her to run a profitable wellness center of her own. Melissa is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of running a wellness center – administration, marketing, financial management, and patient support.
Best Health Wellness Center will offer a full suite of wellness services to provide patients with a complete wellness regimen from head-to-toe and inside and out. Best Health Wellness Center will be the preferred wellness center for individuals in Denver who are looking for a personalized and thorough approach to wellness.
Product Offering
The following are the products and services that Best Health Wellness Center will offer:
- Skincare Treatments
- Nutrition Programs
- Fitness Programs
- IV Therapy
- Telemedicine
- Counseling & Support Groups
- Vitamins & Supplements
Customer Focus
Best Health Wellness Center will target individuals of all ages who are looking to improve their quality of life. The company will target individuals with specific wellness goals such as healthy weight, better fitness, or better skin. No matter the customer, Best Health Wellness Center will deliver personalized and high quality service from certified professionals.
Management Team
Best Health Wellness Center will be owned and operated by Melissa Smith. Melissa is a graduate of Colorado University with a degree in medicine. She is an experienced physician with over twenty years as a clinical psychiatrist. During her tenure in the medical field, Melissa has developed a deep understanding of the importance of health and wellness on a person’s quality of life and is passionate about helping people live their best lives. Melissa will be the chief executive officer for the wellness center. She will oversee the staff’s activities, customer relationship management, and day-to-day operations.
Melissa has recruited a business management professional, Angela Johnson, to be the company’s chief operating officer and help oversee the wellness center’s business operations. Angela has a master’s degree in business administration and over ten years of experience managing a wellness center. Angela will handle contractor and supplier relationships, logistics, and budgeting for the business.
Melissa and Angela have hired an experienced marketing professional, Edward Rodriguez, to become a member of the Best Health Wellness Center management team. Edward is a graduate of the University of Arizona with a bachelor’s degree in marketing. Melissa and Angela rely on Edward’s expertise to execute the company’s marketing plan and advertising strategies.
Success Factors
Best Health Wellness Center will be able to achieve success by offering the following competitive advantages:
- Wide range of wellness services provided by a large network of experienced professionals.
- Best Health Wellness Center offers personalized wellness programs to cater to each patient’s needs and wellness goals.
- The company’s leadership team has built a network of supplier relationships that will allow Best Health Wellness Center to purchase vitamins and supplements for lower prices than their competitors. Best Health will then be able to pass this cost-savings on to its patients.
Download the Wellness Center business plan template (including a customizable financial model) to your computer here <–
Financial Highlights
Best Health Wellness Center is seeking $560,000 in debt financing to launch its wellness center business. The funding will be dedicated towards securing the facility and purchasing wellness center equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:
- Wellness center build-out: $280,000
- Wellness center equipment, supplies, and materials: $100,000
- Three months of overhead expenses (payroll, utilities): $160,000
- Marketing costs: $10,000
- Working capital: $10,000
The following graph below outlines the pro forma financial projections for Best Health Wellness Center.
Company Overview
Who is Best Health Wellness Center?
Best Health Wellness Center is a newly established wellness center in Denver, Colorado. Best Health will offer a full suite of wellness products and services to provide patients with a complete wellness regimen from head-to-toe and inside and out. Best Health Wellness Center will be the preferred wellness center for individuals in Denver who are looking for a personalized approach to wellness. The company will offer free consultations for new patients and will build individualized wellness plans to accommodate the needs and goals of each person.
Best Health Wellness Center will also be able to guarantee the lowest prices on vitamins and supplements in the area thanks to its leadership team members’ existing supplier network connections. The company offers patients the option to select a la carte services for a one time fee or recurring services on a monthly payment plan.
Best Health Wellness Center History
Best Health Wellness Center is owned and operated by Melissa Smith, an experienced physician with over twenty years as a clinical psychiatrist. During her tenure in the medical field, Melissa has developed a deep understanding of the importance of health and wellness on a person’s quality of life and is passionate about helping people live their best lives. Melissa is confident that her clinical expertise combined with a deep understanding of the wellness market, will enable her to run a profitable wellness center of her own. Melissa is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of running a wellness center – administration, marketing, financial management, and patient support.
Since incorporation, Best Health Wellness Center has achieved the following milestones:
- Registered Best Health Wellness Center, LLC to transact business in the state of Colorado
- Has narrowed down potential office spaces for lease in locations near healthcare facilities, gyms, and other businesses the wellness center’s patients are likely to frequent
- Reached out to numerous contacts to include vitamin and supplement suppliers and wellness professionals who are experts in their fields to begin obtaining supplier and professional contracts
- Began recruiting a staff of wellness center personnel to work at Best Health Wellness Center
Best Health Wellness Center Services
The following are the products and services that Best Health Wellness Center will offer:
- Skincare Treatments
- Nutrition Programs
- Fitness Programs
- IV Therapy
- Telemedicine
- Counseling & Support Groups
- Vitamins & Supplements
Industry Analysis
The United States health and wellness industry is valued at approximately $4 Trillion and is forecasted to reach $6.75 Trillion by the year 2030 growing by a compound annual growth rate of 5.2%. The health and wellness market includes a wide range of activities that can be segmented by categories such as personal care and anti-aging, nutrition, wellness tourism, preventive medicine, spa culture, and traditional medicine.
Wellness in particular is gaining popularity worldwide. Consumers view wellness as a combination of health, fitness, nutrition, appearance, sleep, and mindfulness. Of these categories, consumers spend the most on health, followed by appearance and fitness.
Trends in the wellness market include increasing customer preferences for natural products as well as personalized and digital services. As the industry grows, the market is becoming more competitive. Industry players can be successful by developing a solid business model, strategic marketing, and unique product or services offerings.
Download the Wellness Center business plan template (including a customizable financial model) to your computer here <–
Customer Analysis
Demographic Profile of Target Market
Best Health Wellness Center will target individuals of all ages who are looking to improve their quality of life. The company will target individuals with specific wellness goals such as healthy weight, better fitness, or better skin. No matter the customer, Best Health Wellness Center will deliver personalized and high quality service from certified professionals.
The precise demographics for Denver, Colorado are:
| Total | Percent | |
|---|---|---|
| Total population | 1,680,988 | 100% |
| Male | 838,675 | 49.9% |
| Female | 842,313 | 50.1% |
| 20 to 24 years | 114,872 | 6.8% |
| 25 to 34 years | 273,588 | 16.3% |
| 35 to 44 years | 235,946 | 14.0% |
| 45 to 54 years | 210,256 | 12.5% |
| 55 to 59 years | 105,057 | 6.2% |
| 60 to 64 years | 87,484 | 5.2% |
| 65 to 74 years | 116,878 | 7.0% |
| 75 to 84 years | 52,524 | 3.1% |
Customer Segmentation
Best Health will primarily target the following customer profiles:
- Individuals of all ages
- Individuals with disposable income
- Individuals interested in improving their quality of life
- Individuals with fitness, health, appearance, or other wellness-related goals
Competitive Analysis
Direct and Indirect Competitors
Best Health Wellness Center will face competition from other companies with similar business profiles. A description of each competitor company is below.
Healthy Life Wellness Center
Healthy Life Wellness Center is one of the largest wellness center companies based in Denver, Colorado. Established in 2010, the company currently operates ten wellness centers throughout the United States. Healthy Life Wellness Center offers a variety of wellness services in the categories of fitness, nutrition, skincare, mental health, and social health. Healthy Life Wellness Center aims to deliver exceptional care for every patient. The company uses a stringent selection process for its personnel to ensure all of its patients receive the best quality of care. Healthy Life Wellness Center’s team of experienced physicians come from a variety of disciplines to provide a well-rounded wellness experience for its patients.
Great Shape Wellness Center
Great Shape Wellness Center is a small wellness center catering to local residents of Denver, Colorado. Great Shape Wellness Center operates one location in a busy retail district. The company specializes in fitness, nutrition, and body sculpting services. Great Shape Wellness Center is owned and operated by former athletes who understand the needs and goals of their clientele. The wellness center professionals are able to provide clients with personalized fitness and nutrition plans to help them reach their wellness goals. The company prides itself on providing visible results.
For The Win Wellness Center
For The Win Wellness Center is a Denver, Colorado-based wellness center that provides superior in-personal wellness services for local Denver residents and virtual services for patients worldwide. The company offers a variety of services including skincare, body sculpting, IV therapy, and light therapy. For The Win Wellness Center also provides individual and group therapy, counseling, personal training, life coaching, and other mental health services in-person and virtually. All services are performed by licensed healthcare providers who are experts in their fields.
Download the Wellness Center business plan template (including a customizable financial model) to your computer here <–
Competitive Advantage
Best Health Wellness Center will be able to offer the following advantages over their competition:
- Wide range of wellness services provided by a large network of experienced professionals.
- Best Health Wellness Center offers personalized wellness programs to cater to each patient’s needs and wellness goals.
- The company’s leadership team has built a network of supplier relationships that will allow Best Health Wellness Center to purchase vitamins and supplements for lower prices than their competitors. Best Health will then be able to pass this cost-savings on to its patients.
Marketing Plan
Brand & Value Proposition
Best Health Wellness Center will offer the unique value proposition to its clientele:
- Wide range of wellness services provided by a large network of experienced professionals.
- Best Health Wellness Center offers personalized wellness programs to cater to each patient’s needs and wellness goals.
Promotions Strategy
The promotions strategy for Best Health Wellness Center is as follows:
Social Media Marketing
The company’s marketing director will create accounts on social media platforms such as LinkedIn, Twitter, Instagram, Facebook, TikTok, and YouTube. He will ensure Best Health maintains an active social media presence with regular updates and promotional content to incentivize customers to use the company’s services.
Professional Associations and Networking
Best Health Wellness Center will become a member of professional associations such as the American Wellness Center Association, Denver Wellness Society, and the Colorado Health and Wellness Association. The leadership team will focus their networking efforts on expanding the company’s supplier and patient network.
Print Advertising
Best Health Wellness Center will invest in professionally designed print ads to display in programs or flyers at industry networking events. The company will also send direct mailers to local residents and businesses that are likely to frequent the wellness center.
Website/SEO Marketing
Best Health Wellness Center will utilize the in-house marketing director that designed the print ads to also design the company website. The website will be well organized, informative, and list the products and services Best Health is able to provide. The website will also list information on discounts and upcoming events.
The marketing director will also manage the company’s website presence with SEO marketing tactics so that when someone types in a search engine “Denver wellness center ” or “wellness center near me”, Best Health Wellness Center will be listed at the top of the search results.
Pricing
The pricing of Best Health Wellness Center will be moderate and on par with competitors so customers feel they receive value when purchasing the company’s products and services. Best Health will also offer discounts to recurring patients.
Operations Plan
The following will be the operations plan for Best Health Wellness Center.
Operation Functions:
- Melissa Smith will be the CEO of the company. She will oversee the wellness center staff and day-to-day operations. Melissa has spent the past year recruiting the following staff:
- Angela Johnson – Chief Operating Officer who will manage the budgeting, supplier relationships, and logistics.
- Jeffrey Brown – Bookkeeper who will provide all accounting, tax payments, and monthly financial reporting.
- Edward Rodriguez – Marketing Director who will oversee all marketing strategies for the company and manage the website, social media, and print advertising campaigns.
Download the Wellness Center business plan template (including a customizable financial model) to your computer here <–
Milestones:
Best Health Wellness Center will have the following milestones complete in the next six months.
1/1/2023 – Finalize contract to lease the office space for the wellness center
1/15/2023 – Finalize employment contracts for the Best Health Wellness Center management team
2/1/2023 – Begin build-out of the wellness center and purchase equipment, materials, and supplies
2/15/2023 – Begin networking at industry events and implement the marketing plan
3/15/2023 – Finalize contracts with suppliers and contractors
4/15/2023 – Best Health Wellness Center officially opens for business
Management Team
Best Health Wellness Center will be owned and operated by Melissa Smith. Melissa is a graduate of Colorado University with a degree in medicine. She is an experienced physician with over twenty years as a clinical psychiatrist. During her tenure in the medical field, Melissa has developed a deep understanding of the importance of health and wellness on a person’s quality of life and is passionate about helping people live their best lives. Melissa will be the chief executive officer for the wellness center. She will oversee the staff’s activities, patient relationships, and day-to-day operations.
Melissa has recruited a business management professional, Angela Johnson, to be the company’s chief operating officer and help oversee the wellness center’s business operations. Angela has a master’s degree in business administration and over ten years of experience managing a wellness center. Angela will handle contractor and supplier relationships, logistics, and budgeting for the business.
Melissa and Angela have hired an experienced marketing professional, Edward Rodriguez, to become a member of the Best Health Wellness Center management team. Edward is a graduate of the University of Arizona with a bachelor’s degree in marketing. Melissa and Angela rely on Edward’s expertise to execute the company’s marketing plan and advertising strategies.
Financial Plan
Key Revenue & Costs
The revenue drivers for Best Health Wellness Center are the fees charged to patients in exchange for the company’s products and services. The company will offer a choice of payment options that includes one-time fees for new patients who are interested in trying out the products and services to monthly subscription tiers that allow patients to choose the products and services they’d like to purchase on a regular basis.
The cost drivers will be the overhead costs required in order to staff a wellness center. The expenses will be the payroll cost, utilities, equipment and supplies, and marketing materials.
Funding Requirements and Use of Funds
Best Health Wellness Center is seeking $560,000 in debt financing to launch its wellness center business. The funding will be dedicated towards securing the facility and purchasing wellness center equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:
- Wellness center build-out: $280,000
- Wellness center equipment, supplies, and materials: $100,000
- Three months of overhead expenses (payroll, utilities): $160,000
- Marketing costs: $10,000
- Working capital: $10,000
Download the Wellness Center business plan template (including a customizable financial model) to your computer here <–
Key Assumptions
The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.
- Average patients per month: 50
- Average fees per month: $20,000
- Overhead costs per year: $640,000
Financial Projections
Income Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| Revenues | ||||||
| Total Revenues | $360,000 | $793,728 | $875,006 | $964,606 | $1,063,382 | |
| Expenses & Costs | ||||||
| Cost of goods sold | $64,800 | $142,871 | $157,501 | $173,629 | $191,409 | |
| Lease | $50,000 | $51,250 | $52,531 | $53,845 | $55,191 | |
| Marketing | $10,000 | $8,000 | $8,000 | $8,000 | $8,000 | |
| Salaries | $157,015 | $214,030 | $235,968 | $247,766 | $260,155 | |
| Initial expenditure | $10,000 | $0 | $0 | $0 | $0 | |
| Total Expenses & Costs | $291,815 | $416,151 | $454,000 | $483,240 | $514,754 | |
| EBITDA | $68,185 | $377,577 | $421,005 | $481,366 | $548,628 | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| EBIT | $41,025 | $350,417 | $393,845 | $454,206 | $521,468 | |
| Interest | $23,462 | $20,529 | $17,596 | $14,664 | $11,731 | |
| PRETAX INCOME | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Use of Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
| Taxable Income | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
| Income Tax Expense | $6,147 | $115,461 | $131,687 | $153,840 | $178,408 | |
| NET INCOME | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 |
Balance Sheet
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| ASSETS | ||||||
| Cash | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 | |
| Accounts receivable | $0 | $0 | $0 | $0 | $0 | |
| Inventory | $30,000 | $33,072 | $36,459 | $40,192 | $44,308 | |
| Total Current Assets | $184,257 | $381,832 | $609,654 | $878,742 | $1,193,594 | |
| Fixed assets | $180,950 | $180,950 | $180,950 | $180,950 | $180,950 | |
| Depreciation | $27,160 | $54,320 | $81,480 | $108,640 | $135,800 | |
| Net fixed assets | $153,790 | $126,630 | $99,470 | $72,310 | $45,150 | |
| TOTAL ASSETS | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 | |
| LIABILITIES & EQUITY | ||||||
| Debt | $315,831 | $270,713 | $225,594 | $180,475 | $135,356 | |
| Accounts payable | $10,800 | $11,906 | $13,125 | $14,469 | $15,951 | |
| Total Liability | $326,631 | $282,618 | $238,719 | $194,944 | $151,307 | |
| Share Capital | $0 | $0 | $0 | $0 | $0 | |
| Retained earnings | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| Total Equity | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
| TOTAL LIABILITIES & EQUITY | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 |
Cash Flow Statement
| FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
|---|---|---|---|---|---|---|
| CASH FLOW FROM OPERATIONS | ||||||
| Net Income (Loss) | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 | |
| Change in working capital | ($19,200) | ($1,966) | ($2,167) | ($2,389) | ($2,634) | |
| Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
| Net Cash Flow from Operations | $19,376 | $239,621 | $269,554 | $310,473 | $355,855 | |
| CASH FLOW FROM INVESTMENTS | ||||||
| Investment | ($180,950) | $0 | $0 | $0 | $0 | |
| Net Cash Flow from Investments | ($180,950) | $0 | $0 | $0 | $0 | |
| CASH FLOW FROM FINANCING | ||||||
| Cash from equity | $0 | $0 | $0 | $0 | $0 | |
| Cash from debt | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow from Financing | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
| Net Cash Flow | $154,257 | $194,502 | $224,436 | $265,355 | $310,736 | |
| Cash at Beginning of Period | $0 | $154,257 | $348,760 | $573,195 | $838,550 | |
| Cash at End of Period | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 |
Wellness Center Business Plan FAQs
What Is a Wellness Center Business Plan?
A wellness center business plan is a plan to start and/or grow your wellness center business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
What are the Main Types of Wellness Centers?
There are a number of different kinds of wellness centers, some examples include: Day, Destination, and Medical Wellness Center.
How Do You Get Funding for Your Wellness Center Business Plan?
Wellness Centers are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.
This is true for a wellness center business plan or a holistic wellness center business plan.
What are the Steps To Start a Wellness Center Business?
Starting a wellness center business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.
1. Develop A Wellness Center Business Plan - The first step in starting a business is to create a detailed wellness center business plan pdf or doc that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.
2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your wellness center business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your wellness center business is in compliance with local laws.
3. Register Your Wellness Center Business - Once you have chosen a legal structure, the next step is to register your wellness center business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.
4. Identify Financing Options - It’s likely that you’ll need some capital to start your wellness center business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.
5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.
6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.
7. Acquire Necessary Wellness Center Equipment & Supplies - In order to start your wellness center business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.
8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your wellness center business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.
Learn more about how to start a successful wellness center business: