Restaurant Business Plan Template

Marketing Plan

Bluehorn Restaurant & Steakhouse will offer the unique value proposition to its clientele:

  • Gourmet dishes elegantly prepared to the finest standard.
  • Selection of steaks sourced from local Oklahoma farms.
  • Wine selection that is suitable for all price points.
  • Highly sought after location.
  • Trendy, welcoming, and energetic ambiance.

Promotions Strategy

The promotions strategy for Bluehorn Restaurant & Steakhouse are as follows:

Location

Bluehorn Restaurant & Steakhouse’s location is a promotion strategy in itself. The Plaza District is a destination spot for locals, tourists, and anyone looking for the trendiest food fare in Oklahoma City. The Plaza District is home to OKC’s most popular bars and restaurants, art galleries, theaters, and boutique shopping. The millennials, young professionals, and foodies will frequent Bluehorn Restaurant & Steakhouse for the location itself.

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Social Media

Bluehorn Restaurant & Steakhouse will use social media to cater to the millennials and social media obsessed portion of Oklahoma City. Chef Peter and Anastasia plan to hire an advertising agency to take professional photographs of the menu items and location to create appealing posts to reach a greater audience. The posts will include pictures of the menu items, as well as upcoming featured options.

SEO Website Marketing

Bluehorn Restaurant & Steakhouse plans to invest funds into maintaining a strong SEO presence on search engines like Google and Bing. When a person types in “local fine dining restaurant” or “Oklahoma City restaurant”, Bluehorn Restaurant & Steakhouse will appear in the top three choices. The website will include the full menu, location, hours, and lots of pictures of the food, drinks, and steaks.

Third Party Delivery Sites

Bluehorn Restaurant & Steakhouse will maintain a presence on sites like GrubHub, Uber Eats, Doordash, and Postmates so that people looking for local food to be delivered will see Bluehorn Restaurant & Steakhouse listed near the top.

Pricing

The pricing of Bluehorn Restaurant & Steakhouse will be moderate and on par with competitors so customers feel they receive value when purchasing their menu items.