Restaurant Business Plan Template

Customer Analysis

Demographic Profile of Target Market

Bluehorn Restaurant & Steakhouse will target adult men and women between the ages of 21 – 65 with disposable income in Oklahoma City, Oklahoma. Within this demographic are millennials, young professionals, newlyweds, young families, more established families, and retirees. Because of the pricing structure of the menu, the patrons will likely be upper middle class to the wealthy population of Oklahoma City.

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The precise demographics for Oklahoma City, Oklahoma are:

    Total population300,576100%
        Sex ratio (males per 100 females)93.5(X)
        Under 5 years18,1516.00%
        5 to 9 years14,9165.00%
        10 to 14 years14,4644.80%
        15 to 19 years14,1724.70%
        20 to 24 years20,8696.90%
        25 to 34 years61,32920.40%
        35 to 44 years39,96313.30%
        45 to 54 years34,22411.40%
        55 to 59 years19,5526.50%
        60 to 64 years19,6686.50%
        65 to 74 years26,8298.90%
        75 to 84 years11,7283.90%
        85 years and over4,7111.60%


Customer Segmentation

Bluehorn Restaurant & Steakhouse will primarily target the following customer profile:

  • Upper middle class to wealthier population
  • Millennials
  • Young professionals
  • Households with an average income of at least $75k
  • Foodies and culture enthusiasts