Record Label Business Plan Template

Competitive Analysis

Direct and Indirect Competitors

Broadbase Records will face competition from other companies with similar business profiles. A description of each competitor company is below.

Capitol Records Nashville

Capitol Records Nashville is a major United States-based record label located in Nashville, Tennessee operating as part of the Capitol Music Group. Capitol Nashville was formerly known as Liberty Records from 1991 until 1995 when it was changed back to Capitol. In 1993, Liberty opened a sister label, Patriot Records, but it was closed in 1995. In 1999, EMI launched Virgin Records Nashville but by 2001 Capitol absorbed the short-lived label. Capitol Nashville remained a stand-alone label until 2010 when it launched EMI Nashville.

Capitol Nashville is also home to several successful comedy artist’s who remain on their roster today. In 2011, Alan Jackson signed with Capitol’s EMI Nashville division in conjunction with his own ACR Records label. In late 2012, Capitol Records Nashville became part of the Universal Music Group after a merger between EMI and UMG.

Thirty Tigers

Thirty Tigers is a Nashville-based entertainment company, founded in 2001 by Grammy Award-winning producer David Macias and Deb Markland. In just over a decade, Thirty Tigers has gone from two employees working out of David’s guest bedroom to thirty employees, most of whom now work out of their Wedgewood-Houston office in Nashville, Tennessee. Thirty Tigers also has offices in Los Angeles, New York, North Carolina, and London. Their collective experience in the music industry ranges from record retail to the film industry to major labels.

Some of their notable artists include Alanis Morrissette, Big & Rich, Bruce Hornsby, CeCe Winans, David Ramirez, Joan Osborne, John Oates, Keuning, LeAnn Rimes, Lucero, Lupe Fiasco, Parachute, Shotgun Rider, Sweet Lizzy Project, The Black Lillies, and Toby Keith.

Third Man Records

Third Man Records is an independent record label founded by Jack White in Detroit, Michigan in 2001. Third Man established its first physical location – a combination of a record store, performance venue, and headquarters for the label in Nashville, Tennessee in 2009. The label opened a Detroit branch location in 2015, which added a pressing plant (Third Man Pressing) in 2017.

The label’s name incorporates several elements of personal significance to White. His fondness for the number three is well documented. All six studio albums of The White Stripes appear with the Third Man logo. Other artists who have released LP’s on Third Man Records include Kelley Stoltz, Seasick Steve, and Pokey LaFarge. The label also released and pressed a 7-inch vinyl of Conan O’Brien’s 2010 comedy single “And They Call Me Mad?”, which featured an interview of O’Brien by Jack White on its reverse.

Competitive Advantage

Broadbase Records will be able to offer the following advantages over their competition:

  • Friendly, knowledgeable, and highly qualified team of music producers and executives that come with a long list of industry contacts.
  • Dedicated team that will be able to provide its full attention and focus to its signed artists.
  • Broadbase Records already come with a long list of partners for artists to choose how they want their music to be distributed and which music venues they want to perform at.
  • Clients before profit – Broadbase Records will ensure the artists’ satisfaction with every aspect of the process before taking account profitability. Broadbase Records is about supporting the success of its artists, not just about making money.