Brand & Value Proposition
Steven’s Gym will offer the unique value proposition to its clientele:
- Large, clean, spacious, and well-equipped facility.
- Dedicated team of personal trainers.
- Affordable membership pricing plans.
- Convenient hours of operation.
The promotions strategy for Steven’s Gym is as follows:
Steven’s Gym will invest in advertising the gym on social media platforms Facebook and Instagram. By using targeted social media marketing, Steven’s Gym will be able to reach the appropriate audience of El Paso. Before opening, Steven will hire an advertising agency to develop the branding and photography needed to create captivating social media posts.
Steven will invest in two billboards strategically located at busy intersections that receive thousands of traffic daily. The advertising agency will develop the print for the billboard design.
Steven’s Gym will invest in a strong SEO presence so that when someone enters “El Paso gym” or “local gym near me” in their Google or Bing search bar, Steven’s Gym is at the top of the list. Their website will list all of Steven’s Gym’s services, location, pricing, and contact information.
Word of Mouth
Word quickly spreads around town and once a few people experience the clean, affordable, and professional staff at Steven’s Gym, more and more people will come in to see for themselves and sign up for a membership plan.
The pricing of Steven’s Gym will be moderate and on par with competitors so customers feel they receive value when purchasing their services.