Brand & Value Proposition
Posh Sophisticate will offer the unique value proposition to its clientele:
- Professional and trendy attire uniquely tailored and suitable for women ages 26 – 64.
- Each piece of clothing is made with high quality materials that is priced competitively with competing clothing lines, yet not intimidating to the average income.
- Classic styles with a unique and modern flair that is appropriate in the office setting or for drinks afterward.
The promotions strategy for Posh Sophisticate is as follows:
Professional Media Campaign
Marla Worthington has hired a professional advertising agency based in New York who has extensive experience in the launch and advertising campaign of emerging brands. The advertising agency has developed numerous print ads for fashion magazines, commercial spots to be aired on major networks, and billboard advertisements aimed at getting the most maximum exposure in large urban areas of U. S. cities.
The advertising agency has also been tasked with launching an aggressive social media platform for Posh Sophisticate. The clothing line will have a Facebook, Twitter, and Instagram account with professionally photographed images and posts. There will be a number of sponsored Facebook and Instagram posts.
Posh Sophisticate will partner with young professionals who have a social media following of more than 100,000. The brand ambassadors will post themselves wearing Posh Sophisticate items and tag the account so that they gain exposure through their legion of followers. The brand ambassadors receive compensation based on the number of likes or followers gained through their Posh Sophisticate posts.
The pricing of the Posh Sophisticate clothing line will be moderate and on par with competitors so customers feel they receive value when purchasing their items.